#46 From B2C to B2B: How to switch GTM motions - with Jordan Shaheen, Head of Revenue Strategy at Candid

Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains how his team managed this transition, the challenges they faced, and the importance of building a strong, versatile team capable of adapting to rapid changes in the business landscape.   We cover: Transitioning from a B2C to a B2B sales model Building a versatile team of generalists Overcoming challenges in sales and marketing alignment The importance of leadership and transparency in major transitions   Jordan Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer Philipp on LinkedIn: https://www.linkedin.com/in/janiszech Weflow: https://www.getweflow.com   Chapters: (00:00:00) Introduction (00:01:17) Jordan’s Background and Career Journey (00:04:22) The Move from B2C to B2B (00:09:42) Building a Generalist Team (00:14:20) Sales and Marketing Alignment (00:19:55) Managing the Transition (00:25:18) Final Thoughts and Advice