46. Getting started with Facebook and Instagram ads for your eCommerce business

I love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads. Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST. People often say to me, right now I’m going to focus on: Organic social mediaSEOWriting blog postsFinding brand ambassadorsLearning Tiktok dance routines videos And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction. If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads. You can literally ‘turn the tap on or off’ as you please and you will see instant results. Paid Facebook and Instagram ads are one of the fastest ways to send traffic and sales to your online store. Facebook ads allow you to: Reach a new audience FASTBuild brand awareness and loyaltyInstantly increase your website trafficGrow your email list and social media by followingRemind previous customers to come back for another visit. Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads. PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself. Gone are the days of needing complex funnels, and testing a gazillion interests against each other. The platform is simpler than ever, despite what you may have heard. Tune in to today's episode to hear whether you are ready Facebook ads for your business, and how to bet my help with your ads. What I cover in today's episode is just a little of what I teach inside of Online Store Success where we dive much deeper into using the power of paid Social Media ads. In Online Store Success you will learn how to get started DIY'ing your Facebook and Instagram ads (and save thousands each month on agency fees). You will learn everything from technical set-up to creating audiences, and how to build ads for both cold and warm audiences. You will also learn the latest strategies as to what's working and what's not and how to create a paid traffic sales funnel for your store, AND  how to measure your results including knowing which ads to turn off and which to scaleOnline Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. Be sure to put your name on the waitlist at onlinestoresuccess.com or in the show notes. See you next week when we chat about knowing your numbers, that is reading your analytics to In the meantime, I’d be so grateful if you could share your favourite episode with a friend in business and leave me a review on your favourite listener app. Nothing makes my day more than seeing your beautiful reviews come through - so thank you!   Links: Online Store Success - www.onlinestoresuccess.com Google Chrome - Meta Pixel Helper One-Ad-Wonder Workshop Series Mini-Course