46. Podcasting 101: Creating a Successful Show with Rob Walch

Rob Walch is the VP of Podcaster Relations at Libsyn, and the co-author of the book, Tricks of the Podcasting Masters. He has been podcasting since 2004 and is listed as the fifth most influential person in podcasting in the book, Podcasting for Dummies. Rob is the host of podCast411, and the Today in iOS Podcast. You can find Rob on Twitter @podcast411.   EPISODE While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but  one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional.   We Discuss: The success of podcasting, and where it's headed. The best apps to use to listen to a podcast. Using keywords in your show's title and description. Getting into "top" lists and New and Noteworthy on iTunes.   For complete shownotes and more, please head over to www.marketingspeak.com/robwalch   LINKS & RESOURCES MENTIONED Libsyn Tricks of the Podcasting Masters Podcasting for Dummies podCast411 Today in iOS Podcast Content Marketing World Podcast Movement Serial SwineCast The Optimized Geek iTunes Podcasts app The 5th Race Podcast Stellar Life This Week in Tech Mac OS Ken Revolutions Podcast MySpeed plug-in Overcast Ben Greenfield Podcast YouTube Red SpeakPipe Ask Pat Kall8 Google Voice Today in iOS Community Google Play Music LeadPages CastingWords Onlinejobs.ph You're A Fraud, And You Know It! Imposter Syndrome: The Plague For Successful People Jason Van Orden on Marketing Speak Call Recorder for Skype Zencastr Rob's Podcast Set-up smartLav IK Multimedia iRig Mic Lav 2 Pack bossjock studio Dan Carlin's Hardcore History Dan Carlin's Common Sense WordPress Audacity Rob's Free iBook: Podcast101 Rob on Twitter   STEP UP YOUR MARKETING GAME! If you are considering starting a podcast, do it now-there isn't too much competition. Start by listening to shows that you enjoy and brainstorming ideas on how to turn topics into your own. If your content is not evergreen, add a date to the into of your episode. When people listen to it, they will then understand that it's an old episode, as opposed to thinking you released old news. For more information and tips on how to create a podcast, download Rob's free iBook Podcast101.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter