46. Why Your Story Matters – and How to Tell It Well (Mark Leruste)

In this episode of the Ideas on Stage podcast we spoke once again with Mark Leruste.   Mark Leruste is the CEO and Founder of Ministry of Purpose©, best-selling author of “Glow in the Dark” (Hachette UK), keynote speaker, proud dyslexic thinker and the award-winning host of The Unconventionalists© podcast.   A sought-after speaker at industry conferences and Fortune 500 companies, Mark’s TEDx talk has been watched over a million times.   Mark previously served as Country Manager at the Movember Foundation, where he helped raise €2.8 million for men’s health, inspiring 110,000 fundraisers to sign up, winning multiple awards along the way.   His new book “Glow in the Dark” (Hachette UK) is a must read for every entrepreneur and business leader who wants to raise their profile and turn their personal story into a powerful asset that gets noticed.   Mark believes in creating a future worth striving for. That’s why he’s an advisor and early-stage angel investor in purpose-driven startups including Oddbox, Circa5000, Brewdog, Coconut, ScoreApp, Wearth, Frahm, Farewill and This.   In this episode we talked about how sharing your personal story can transform your business and change your life.   Key Takeaways - Why your story is your unbeatable advantage- Overcoming proximity bias- How storytelling shapes our brains- The audience-first approach to communication- The 3-part formula for sharing your story   We hope you enjoy it!   +++Mark’s links: ​​- LinkedIn: www.linkedin.com/in/markleruste - Mark’s best-selling book Glow in the Dark: www.glowinthedarkbook.com - Scorecard: www.becomethespotlight.com   Mark’s suggestions: - Nanette by Hannah Gadsby (Standup comedy show on Netflix)- The Gap by Ira Glass: https://youtu.be/91FQKciKfHI   Recommended books: - Do Story by Bobette Buster- The Storyteller’s Secret by Carmine Gallo - Building a StoryBrand by Donald Miller - I Got There by JeVon McCormick- Storyworthy by Matthew Dicks   +++ IDEAS ON STAGE RESOURCES   Want to inspire your audience, increase your influence, and make a bigger impact? - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass   #GlowInTheDarkBook #StorytellingForBusiness #storytelling