468: 100+ Deals After Pivoting From Land to Houses

Michael Dente went from small land deals to a full-scale single-family operation with more than 100 closings. In this episode, he breaks down why land was the perfect entry point, what pushed him to pivot, how novations now make up most of his business, and how PPC and cold callers keep his cost per deal surprisingly low. He also shares how he discovered a company was stealing his PPC leads, how he rebuilt his systems, and how he now uses DealMachine data to target 80,000+ optimized records each month. KEY TALKING POINTS:0:00 - Intro0:35 - How Michael Dente Got Started In Real Estate2:40 - Infill Lots vs. Larger Tracts & Finding Buyers6:32 - How Investing Changed His Life After Being An Agent9:03 - What He Did After Land Flipping11:08 - How He’s Generating Leads Now & Moving To SFH14:27 - How He Picked His Markets16:39 - How Many Deals He’s Done & Novation Deals20:29 - What His Team Looks Like21:59 - His Biggest Challenge & Hiring VAs28:12 - His Feedback For DealMachine32:50 - Closing Thoughts33:20 - Outro LINKS:Instagram: Michael Dentehttps://www.instagram.com/only1_michaeldente/ Website: Michael Dentehttps://michaeldente.exprealty.com Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/