468: 100+ Deals After Pivoting From Land to Houses

Michael Dente went from small land deals to a full-scale single-family operation with more than 100 closings. In this episode, he breaks down why land was the perfect entry point, what pushed him to pivot, how novations now make up most of his business, and how PPC and cold callers keep his cost per deal surprisingly low. He also shares how he discovered a company was stealing his PPC leads, how he rebuilt his systems, and how he now uses DealMachine data to target 80,000+ optimized records each month. KEY TALKING POINTS: 0:00 - Intro 0:35 - How Michael Dente Got Started In Real Estate 2:40 - Infill Lots vs. Larger Tracts & Finding Buyers 6:32 - How Investing Changed His Life After Being An Agent 9:03 - What He Did After Land Flipping 11:08 - How He’s Generating Leads Now & Moving To SFH 14:27 - How He Picked His Markets 16:39 - How Many Deals He’s Done & Novation Deals 20:29 - What His Team Looks Like 21:59 - His Biggest Challenge & Hiring VAs 28:12 - His Feedback For DealMachine 32:50 - Closing Thoughts 33:20 - Outro LINKS: Instagram: Michael Dente https://www.instagram.com/only1_michaeldente/ Website: Michael Dente https://michaeldente.exprealty.com Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/