#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren

On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. On the show you'll learn:Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerceWhy personalisation is a key part of customer experience and extremely important on mobileThe impact of AI on personalisation, how it works and what it can doTips for how businesses can implement AIHow your approach to personalisation should differ depending on the vertical industry you operate inPlus, as usual Jim provides his top tip/key takeaway for the audience. If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.