47: 5 Rules to Write Better Copy for Your Coaching Business

Today I am diving into the 8th episode in the series called Client Winning Coaching Websites.Writing smart copy is both an art and science. You’ll be amazed how using these rules will turn you into a significantly better writer. And, you will attract and enroll more coaching clients because your communication speaks to the heart of your ideal clients.If you want support to write powerful copy for your coaching business, let’s talk. Fill out the questionnaire on my Work with Rhonda page of my website and I’ll be in touch quickly.I wished I'd had a list of copywriting tips back in the day when I started my coaching business. These rules apply to your:benefit statementstitles, subject lines, headingsweb copyemailsfreebiesblogsshow notes for your podcast episodessocial postsCopy that’s written with these 5 Rules will be evocative and action inspiring. Get Your Special Download of the 5 RulesGo to the Show Notes for this episode of Prosperous Coach Podcast to get your copy of the special download with all of these copywriting tips and tools. Get it. Print it out. Keep it next to your desk so that —whenever you write — you’ll apply and ultimately integrate these tools into your writing.One Copywriting Rule to Rule Them AllWrite to attract attention and keep your readers interested. We live in times where people read a lot less than they used to. So you can't write the way you used to when you were in school.Many of the academic rules of writing that you learned in school will not at all help you attract and keep attention these days. Learning how to write compelling copy is partially an unlearning of some of those old rules. Rule #1 - Specificity AttractsSpecific words and concepts are more attention getting than broad, sweeping, vague or abstract words and concepts. What I see a lot with coaches is they haven't yet niched and drilled down their target audience to a narrow, viable target audience. They want to cover all the bases. They want to write in a way that won't turn off someone.But trying to turn on everyone means you won’t turn on anyone.When you target a unique audience, you discover their psychographics through market research. https://prosperouscoach.com/22 You come away with valuable information —specific words and spoken phrases — that drive your target audience to action.Then use those keywords and phrases in your content. That helps you to boost search engine optimization (SEO).If you write any kind of copy, I don't care whether it's a social post or it's a blog or its copy on your website, go through it and replace the broad, vague, and abstract words with specifics that are highly relevant to your audience as it relates to your niche.Rule #2 - Less is MoreWriting well is always about making choices. Do not try to cover all the bases.Do not attempt to include everything in one sentence, paragraph, article or page on your website!Focus in on easy to digest ideas.Specificity ties in here too, but there are lots of little tips for this rule to guide you.... Read the rest of the rules here AND get your download!