47. Caroline Hamrin / Arkivet - Framtidens second hand är här!

Second hand är det nya svarta! Att vara hållbar har för de flesta blivit en självklarhet och mode är inget undantag. När den hårt arbetande superentreprenören Caroline Hamrin, för många år sedan tog över sin mormors second hand-butik märkte hon att många av kunderna gömde påsen när de gick därifrån, att handla begagnat var inget man ville skryta om. Men sen hon grundade succékonceptet Arkivet har det svängt 180 grader, nu är påsen istället något man vill framhäva - att handla på Arkivet är ett statement. Hon har lyckats med det som av många ansågs omöjligt, att skala upp second hand-konceptet och hon lever efter devisen våga tänka nytt och TESTA, TESTA, TESTA! Men hur skapar man lönsamhet genom att sälja begagnade kläder? Är det möjligt att även skapa en ny affärsmodell för att konsumtion av kläder? - Är det här framtidens koncept? Önskar du komma i kontakt med Retailpodden? Maila: [email protected]

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