#47 Christof Sauck – Experiential Retail (Build-A-Bear)

from Warum Innenstadt? · host hystreet.com & Aachener Grundvermögen

Bei Build-A-Bear kauft man kein fertiges Kuscheltier – man erschafft es in einer gemeinsamen Zeremonie. Christof Sauck erklärt, wie das Konzept als Paradebeispiel für Experiential Retail deutschlandweit in die Innenstädte strebt und warum Menschen dafür stundenlange Anreisen auf sich nehmen.

Episode metadata supplied by the publisher feed · Published May 21, 2026

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#47 Christof Sauck – Experiential Retail (Build-A-Bear)

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