47: Diversity Matters for Marketers - Not Just HR

Is your marketing department diverse? Does it reflect the target audience you are hoping to engage?  If not, there's a good chance your communications will fall flat and the chance of recruiting a diverse workforce in the future will be that much tougher. How then do you hire and then manage a diverse workforce and what are the key benefits of doing so? To answer these questions and more, Jennifer Brown is this week's guest on Renegade Thinkers Unite.    Jennifer Brown is an award-winning entrepreneur, dynamic speaker and diversity and inclusion expert. She is the founder, president, and CEO of Jennifer Brown Consulting (JBC), a strategic leadership and diversity consulting firm that coaches business leaders worldwide on critical issues of talent and workplace strategy. Brown is a passionate advocate for social equality who delves into the "business case for diversity" as she helps businesses foster healthier, more productive workplace cultures. With over a decade of experience consulting to Fortune 500 companies including Toyota, Starbucks, and Capital One, Brown is a highly sought-after expert source on changing demographics, specific communities of identity including women, people of color, LGBT individuals, generations like Millennials, and the role of male leaders in change efforts. Brown's book Inclusion: Diversity, the New Workplace & the Will to Change (2016) will inspire leadership to embrace the opportunity that diversity represents and empower advocates at all levels to find their voice and be a driving force in creating more enlightened organizations that resonate in a fast-changing world. You can learn more about Brown's mission on The Will to Change podcast.