47. Mastering Audience-Focused Presenting (Emma Ledden)

In this episode of the Ideas on Stage podcast we spoke with Emma Ledden @PresentingToSellTV.   Emma is an international Bestselling Author, Speaker, and Communication and Learning Specialist. During her career to date, she has been an MTV VJ, BBC TV presenter, radio host, businesswoman, and author.   Over the past 10 years, after making the move from Media into Business, Emma developed a unique approach to Business Communication called Audience Focused Presenting based on her exceptional experience. This globally recognised approach is based on the professional presentation secrets Emma learned while working as a television presenter for MTV and the BBC.   This approach is published in the bestselling and CMI awarded 'The Presentation Book 2 E'. Today, Emma is a leading international Communication & Learning Specialist and a regular media contributor on a range of topics in Ireland and the UK.   This episode is packed full with great insights to help you take your presentations to a higher level.   Key Takeaways: - The power of first-degree language- A how-to guide for understanding your audience- The one word that matters most- The power of 'what's in it for them?'- Flipping your script and leading with your strongest point   We hope you enjoy it!   ————— Links: - Emma’s LinkedIn: https://www.linkedin.com/in/emmaledden/ - The Presentation Book: https://emmaledden.com/product/the-presentation-book-2e/   Recommended books: - Presentation Zen by Garr Reynolds - Resonate by Nancy Duarte - Talk Like TED by Carmine Gallo   ————— IDEAS ON STAGE RESOURCES   Want to inspire your audience, increase your influence, and make a bigger impact? - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass   #presentations #PresentationSkills #PublicSpeaking #PublicSpeakingTips #PublicSpeakingSkills #PublicSpeaking101 #PublicSpeakingSecrets #PublicSpeakingMastery