#47 - Testimonials, references and social proof

Episode 47 of the Let's Chat Sales podcast, hosted by Brendan McAdams and guests, titled "#47 - Testimonials, references and social proof" was published on June 6, 2022 and runs 13 minutes.

June 6, 2022 ·13m · Let's Chat Sales

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Summary

One of your best sales tools is the feedback you get from your current customers. But are you actively collecting those testimonials? Brendan wasn't... and he and Bob discuss the resistance behind this. And what changed. And why you should make this part of your standard sales process. It's a quick 13 minutes with some good suggestions and a couple pithy observations. To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.

Episode Description

One of your best sales tools is the feedback you get from your current customers. But are you actively collecting those testimonials?

Brendan wasn't... and he and Bob discuss the resistance behind this. And what changed. And why you should make this part of your standard sales process. It's a quick 13 minutes with some good suggestions and a couple pithy observations.

To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.

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