#47 Why Purpose, Mission and Vision Matter with Finola Howard

Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business.  She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't.  Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world.  Mission is your master plan for creating value, while vision is a shared picture of what success looks like.  Goals are the short term objectives that support your mission and vision.  In this episode, you will learn the following: Discover why purpose, mission, and vision are essential ingredients for the success of your business. Learn how to differentiate purpose, mission, and vision to make your business stand out in the marketplace. Find out the statistics that reveal the level of growth that's possible when you have a clearly stated purpose, mission, and vision. Examples from Patagonia and Finola’s own Purpose, Mission and Vision. "True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard   Resources: Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level.   https://www.finolahoward.com/SOAR    Other Episodes You'll Enjoy: Reflections Upon The Entrepreneurial Road with Finola Howard Growing a Sustainable Social Enterprise with Mick Kelly The Key To Sustainable Growth With David Walsh   Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward  Facebook: https://www.facebook.com/thisisfinolahoward  YouTube: https://www.youtube.com/c/howgreatmarketingworks  Twitter: https://www.twitter.com/FinolaHoward  LinkedIn: https://www.linkedin.com/in/finolahoward/  Website: https://www.finolahoward.com/    Loved this episode? Leave us a review and rating HERE