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477. The post-Milan Postbag episode artwork

Feb 7, 2026 19 min

477. The post-Milan Postbag

from Informed: the podcast for LinkedIn® users

Being away for a week in Milan did wonders for people asking me questions for the show! Postbag Richard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort? Ashley Leeds: How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple? Kate Clark: What's your view on LinkedIn events? Caryn Yuen: Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why? Also in the show: Updates on my speaking gig in Milan, with slides for Espressians. Banner image safe zone tip Saves and sends – how to access what you've saved Link click analytics MS earnings call FY26Q2 Open Profile Premium messaging Top Voices UK UpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon! Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

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477. The post-Milan Postbag

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This episode was published on February 7, 2026.

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