PODCAST · business
Informed: the podcast for LinkedIn® users
by John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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493
494. GIFs and games
Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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492
493. Who is looking at your content?
Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to get Y"Video tab arrives on mobileSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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492. More about AI, plus the Video tab returns
More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet about group DMs———Video tab returns to UK, Australia & CanadaConnect button on mobile prompts for a noteSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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490
491. AI slop and glitches on LinkedIn
PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts our post?———875 LinkedIn employees (5% of workforce) sacked!Is AI slop really going away? We need a "report as AI" feature!"Nonconsensual intimate imagery" warnings.How to find the date and time of any post or comment on LinkedIn: see my free tool at jesp.me/dateSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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489
490. Should you change your posting schedule and topics on LinkedIn?
What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.UpLift Live Nano Bristol: our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about LinkedIn and network. You get lunch, and if you're brave I'll review your LinkedIn profile in front of the room. Use code EARLY10 for a £10 discount until the end of May. Standard price is £59.I'm off to Creator Day in Poole this week. See you there?Off-topic food postSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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489. LinkedIn member stats via Microsoft
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.———LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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ABOUT THIS SHOW
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
HOSTED BY
John Espirian
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