PODCAST · business
Informed: the podcast for LinkedIn® users
by John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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502
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.Suggested LinkedIn fixes:Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages Block option for company pages Muted words & phrases option Away message option for non-connections Export option for newsletter subscribers Block voice notes option in direct messages Videos and audio in commentsVoice note transcriptions in DMsSend DM voice notes on desktopReintroduce audio eventsFolders and tags for saved postsLinkedIn Local Birmingham is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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501
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia.Private connection notes are here for Premium members.How many active users are there on LinkedIn?Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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500
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card.Plus, voice note contributions from Lynnaire Johnston and Mark Lee.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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499
500. The anniversary bumper Postbag
A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront.Get tickets: https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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498
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" featureIs Social Selling Index (SSI) going away for free users?My first collaborative post, with Lynnaire JohnstonCome to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed.Tickets: https://jesp.me/nanobristolNew book: Mic Drop: The Human Side of LinkedIn, by Mic Adam"Eyes hurt" is trending on Google …Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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497
498. "Seems like AI slop"
PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.Update on collaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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496
497. Collaborative posts
Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Bristol for Thursday 17 SeptemberCollaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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495
496. Post visibility
PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.WhatsApp usernames are now available to reserveOpen the app, go to Settings | Account | Username to reserve yours.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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494
495. Creator Marketplace and company page collaborations
PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!Creator Marketplace and company page collaborationsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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493
494. GIFs and games
Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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492
493. Who is looking at your content?
Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to get Y"Video tab arrives on mobileSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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491
492. More about AI, plus the Video tab returns
More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet about group DMs———Video tab returns to UK, Australia & CanadaConnect button on mobile prompts for a noteSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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490
491. AI slop and glitches on LinkedIn
PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts our post?———875 LinkedIn employees (5% of workforce) sacked!Is AI slop really going away? We need a "report as AI" feature!"Nonconsensual intimate imagery" warnings.How to find the date and time of any post or comment on LinkedIn: see my free tool at jesp.me/dateSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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489
490. Should you change your posting schedule and topics on LinkedIn?
What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.UpLift Live Nano Bristol: our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about LinkedIn and network. You get lunch, and if you're brave I'll review your LinkedIn profile in front of the room. Use code EARLY10 for a £10 discount until the end of May. Standard price is £59.I'm off to Creator Day in Poole this week. See you there?Off-topic food postSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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488
489. LinkedIn member stats via Microsoft
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.———LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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ABOUT THIS SHOW
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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John Espirian
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