48: Brand Identity Impact, with Rani Sweis

What this episode covers

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 55 minutes long.

When was this If You Market episode published?

This episode was published on June 18, 2019.

What is this episode about?

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar...

Can I download this If You Market episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.