48: Brand Identity Impact, with Rani Sweis

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise...

Episode 48 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "48: Brand Identity Impact, with Rani Sweis" was published on June 18, 2019 and runs 55 minutes.

June 18, 2019 ·55m · If You Market

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Summary

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate. Learn more about your ad choices. Visit megaphone.fm/adchoices

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