🇺🇸 #48: Diriyah & The CMO Behind Saudi Arabia's Boldest Vision (Kiran Jay Haslam)

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire. Hosted on Acast. See acast.com/privacy for more information.