Visionary Minds

As another season of Visionary Minds comes to a close, I wanted to take a moment to simply say... thank you.Thank you for listening, sharing our conversations, recommending inspiring guests, and being part of this incredible journey.In this special season finale, I reflect on what Visionary Minds is all about: creating honest, long-form conversations with the people shaping the future of brands, business, creativity and leadership.I also look back at our latest episode with Kiran Haslam, former Chief Marketing Officer of Diriyah Company, who shared his experience helping build the marketing vision behind one of the world's largest giga-projects.And this is only the beginning.We'll be back this fall with a brand-new season featuring exceptional guests from India, Qatar, the United States, Europe, Africa and beyond.Until then, have a wonderful summer.Stay curious, keep learning, and I'll see you soon for a new season of Visionary Minds. Hosted on Acast. See acast.com/privacy for more information.

Une saison s'achève, et avant de faire une courte pause estivale, j'avais simplement envie de vous dire merci.Merci d'avoir écouté Visionary Minds, partagé les épisodes, recommandé des invités et fait vivre cette aventure à nos côtés.Dans cet épisode un peu particulier, je reviens sur ce qui fait l'ADN du podcast : des conversations authentiques avec les femmes et les hommes qui façonnent les marques, les entreprises et les idées de demain.J'en profite également pour revenir sur notre dernier échange avec Kiran Haslam, ancien Chief Marketing Officer de Diriyah Company, qui nous a partagé les coulisses de l'un des plus grands giga-projects au monde.Et surtout, je vous donne rendez-vous à la rentrée.De nouveaux invités. De nouveaux pays. De nouvelles industries. Toujours la même ambition : vous offrir des conversations profondes, inspirantes et concrètes avec des leaders venus des quatre coins du monde.Passez un très bel été.À très bientôt sur Visionary Minds. Hosted on Acast. See acast.com/privacy for more information.

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire. Hosted on Acast. See acast.com/privacy for more information.

What does it take to build desire for a place that doesn't fully exist yet?In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire. Hosted on Acast. See acast.com/privacy for more information.

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer (CEO of Équité), Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation that's exactly the point.--Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: [email protected] Hosted on Acast. See acast.com/privacy for more information.

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.In this episode, we sit down with Professor Dr. Daniel Langer — CEO of Équité, Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry — to talk about his brand new report: The Cost of Waiting.We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.If you recognize your brand in this conversation — that's exactly the point.-Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030My substack https://daniellanger.substack.com/Instagram @drdaniellangerLinkedin https://www.linkedin.com/in/drlanger/Contact: [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, we welcome Anastasia Shtompel, a New York-based marketing and brand strategy expert, founder of Shtompel Marketing & Brand, and member of the Forbes Communications Council.Anastasia explores the future of influencer marketing and why the old model of paying creators for one-off visibility is starting to break down. For years, brands used influencers as shortcuts to attention: one post, one audience, one campaign, and the hope that visibility would turn into sales. But today, attention is no longer enough.In this conversation, Anastasia explains why brands need to move from isolated influencer campaigns to creator ecosystems built on trust, relevance, data, and conversion. We discuss affiliate-driven creator programs, ambassador marketing, creator commerce, and the rise of creator flywheels — systems where content does not simply create awareness, but also drives learning, performance, and long-term brand growth.This episode is for CMOs, founders, marketers, and brand leaders who want to understand where influence is going next — and why the future will not belong to brands chasing viral moments, but to those building repeatable systems for trust, credibility, and growth.Produced by Dix Sept Paris. Hosted on Acast. See acast.com/privacy for more information.

À l’heure où l’IA rebat les cartes du travail, de l’éducation et de la création, que vaut encore un diplôme ? Et surtout : qu’est-ce qui gardera de la valeur dans un monde d’abondance ? Dans cet épisode de Visionary Minds, Olivier Babeau livre une analyse forte sur la jeunesse, les débuts de carrière, la place des juniors, la transformation du travail et ce que l’intelligence artificielle change déjà dans notre rapport au savoir, à l’effort et à la réussite. Une conversation lucide, dense et essentielle sur le déplacement de la valeur. Hosted on Acast. See acast.com/privacy for more information.

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Dans cet épisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. Lancé en 2020 après un burnout, son compte est devenu un espace de libération de la parole sur le harcèlement et les dérives de culture interne dans le monde des agences.On parle de son process de vérification (et de pourquoi elle attend des témoignages concordants avant de publier), de ce qui a vraiment bougé — ou pas — depuis #MeToo, et de la différence entre une agence qui change et une agence qui “communique”.Et puis il y a l’envers du décor : pressions, procédures, invisibilisation, et même le risque très concret de dépendre d’une plateforme comme Meta quand on porte ce type de sujet.  Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode de Visionary Minds, je reçois Anne Boistard, fondatrice de Balance Ton Agency. Lancé en 2020 après un burnout, son compte est devenu un espace de libération de la parole sur le harcèlement et les dérives de culture interne dans le monde des agences.On parle de son process de vérification (et de pourquoi elle attend des témoignages concordants avant de publier), de ce qui a vraiment bougé — ou pas — depuis #MeToo, et de la différence entre une agence qui change et une agence qui “communique”.Et puis il y a l’envers du décor : pressions, procédures, invisibilisation, et même le risque très concret de dépendre d’une plateforme comme Meta quand on porte ce type de sujet.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, Alexis Amann, Chief Data Officer at Luxurynsight, takes us inside the forces transforming the fragrance industry. From the rise of Gen Z and the acceleration of the U.S. market to premiumisation, e-commerce, Asia-Pacific, and the scent trends dominating social media, this conversation reveals why fragrance has become one of beauty’s most powerful growth engines. A sharp, data-driven perspective on desire, culture, and the future of the market.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, Rebecca Bemhena, VP and Head of Content at Shoptalk Luxe, explores the quiet but profound transformation reshaping the luxury industry.What appears to be a return to stability is, in reality, a structural shift—driven by a more concentrated customer base, rising expectations around experience, and the rapid acceleration of AI and resale. Rebecca unpacks why growth is becoming more uneven, and why sharper strategic decisions now matter more than ever.From emerging models of discovery to the redefinition of value in luxury, this episode outlines the new playbook for brands navigating what comes next.A must-listen for leaders, marketers, and founders looking to understand where luxury is heading—and how to stay ahead of it. Hosted on Acast. See acast.com/privacy for more information.

In this solo episode of Visionary Minds, I share a personal reflection inspired by two powerful signals of our time: Dubai, whose image as a haven for global wealth is being challenged, and Bryan Johnson’s $1M-a-year “Immortals” longevity program.Two very different stories, yet they may reveal the same shift: contemporary privilege no longer seeks only distinction — it seeks subtraction.Subtraction from risk. From time. From wear and ageing. From the limits of the human condition.An episode about the evolution of luxury, aesthetics, skincare, longevity… and what our era increasingly hopes to erase. Hosted on Acast. See acast.com/privacy for more information.

Le nouveau luxe veut-il nous rendre immortels ?Dans cet épisode un peu particulier de Visionary Minds, je ne donne pas la parole à un invité. Je prends le temps de livrer une vision.À partir de deux actualités en apparence sans lien. Dubaï, dont l’image de refuge pour les grandes fortunes se fissure, et le programme “Immortals” de Bryan Johnson à 1 million de dollars par an. J’explore une intuition : et si le nouveau luxe ne cherchait plus seulement à séduire ou à distinguer, mais à soustraire ?Se soustraire au risque. Au temps. À l’usure. À la limite.Un épisode sur les mutations du luxe, de l’esthétique, de la skincare et de notre rapport contemporain au corps. Hosted on Acast. See acast.com/privacy for more information.

Visionary Minds is a beauty and luxury strategy podcast exploring how modern brands scale with substance in a world driven by culture, commerce, and speed.Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty — based in Paris and now in the United States — the show features founders, CMOs, and senior executives shaping the future of global beauty.From K-Beauty to luxury skincare, from cultural marketing to go-to-market strategy, each episode unpacks the real decisions behind brand growth, global expansion, and long-term equity.For marketers, founders, and brand leaders building what’s next in beauty. Hosted on Acast. See acast.com/privacy for more information.

Visionary Minds is a beauty and luxury strategy podcast exploring how modern brands scale with substance in a world driven by culture, commerce, and speed.Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty — based in Paris and now in the United States — the show features founders, CMOs, and senior executives shaping the future of global beauty.From K-Beauty to luxury skincare, from cultural marketing to go-to-market strategy, each episode unpacks the real decisions behind brand growth, global expansion, and long-term equity.For marketers, founders, and brand leaders building what’s next in beauty. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, Bryony Deery shares how she transformed a personal recovery practice into a global wellness brand. Founder of Pilates by Bryony and wellness partner to Dior, she reflects on scaling a community-first business, navigating growth, and protecting brand integrity in a fast-moving industry.From launching digital classes to building a premium ecosystem across app, products and luxury collaborations, Bryony offers a candid look at brand strategy, loyalty, hiring lessons, and the discipline required to grow without dilution.At a pivotal moment — becoming a mother and choosing to pause her podcast — she also speaks about leadership, sustainability, and knowing when to step back.A conversation about ambition, positioning, and what it really takes to build a brand designed to last. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, Bryony Deery shares how she transformed a personal recovery practice into a global wellness brand. Founder of Pilates by Bryony and wellness partner to Dior, she reflects on scaling a community-first business, navigating growth, and protecting brand integrity in a fast-moving industry.From launching digital classes to building a premium ecosystem across app, products and luxury collaborations, Bryony offers a candid look at brand strategy, loyalty, hiring lessons, and the discipline required to grow without dilution.At a pivotal moment — becoming a mother and choosing to pause her podcast — she also speaks about leadership, sustainability, and knowing when to step back.A conversation about ambition, positioning, and what it really takes to build a brand designed to last. Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode de Visionary Minds, Wilfried reçoit Ruby Mazuel, make-up artist parisienne en pleine ascension, dont l’approche sensible et exigeante est en train de redéfinir le métier.Ancienne patineuse artistique, Ruby parle du maquillage comme d’un geste, d’un mouvement juste, ce qu’elle appelle le glide. Une manière de travailler la peau sans jamais l’imposer, en écoutant les visages, les énergies, les silences.Ensemble, ils évoquent la frénésie des plateaux, la pression invisible du métier, la relation de confiance entre l’artiste et la personne maquillée, mais aussi la place de l’humain dans une industrie souvent obsédée par le résultat.Ruby partage également sa vision à travers Ruby’s Kitchen, un laboratoire créatif où l’art, la peinture et la culture, jusqu’aux inspirations du Louvre, deviennent matière à maquillage.Une conversation profonde sur la beauté de demain, l’auteurité artistique, et cette idée forte : un beau visage, c’est un visage en paix avec lui-même.Un épisode pour comprendre comment on réinvente un métier, en douceur, en conscience, et avec une vraie vision. Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode de Visionary Minds, Wilfried reçoit Ruby Mazuel, make-up artist parisienne en pleine ascension, dont l’approche sensible et exigeante est en train de redéfinir le métier.Ancienne patineuse artistique, Ruby parle du maquillage comme d’un geste, d’un mouvement juste, ce qu’elle appelle le glide. Une manière de travailler la peau sans jamais l’imposer, en écoutant les visages, les énergies, les silences.Ensemble, ils évoquent la frénésie des plateaux, la pression invisible du métier, la relation de confiance entre l’artiste et la personne maquillée, mais aussi la place de l’humain dans une industrie souvent obsédée par le résultat.Ruby partage également sa vision à travers Ruby’s Kitchen, un laboratoire créatif où l’art, la peinture et la culture, jusqu’aux inspirations du Louvre, deviennent matière à maquillage.Une conversation profonde sur la beauté de demain, l’auteurité artistique, et cette idée forte : un beau visage, c’est un visage en paix avec lui-même.Un épisode pour comprendre comment on réinvente un métier, en douceur, en conscience, et avec une vraie vision. Hosted on Acast. See acast.com/privacy for more information.

In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing.She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems built to last.A sharp, thought-provoking listen for anyone leading, advising, or building fashion and luxury brands today. Hosted on Acast. See acast.com/privacy for more information.

In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing.She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems built to last.A sharp, thought-provoking listen for anyone leading, advising, or building fashion and luxury brands today. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, Wilfried sits down with Rich Gersten and Cristina Nuñez, co-founders of True Beauty Ventures, to unpack what it really takes to build beauty brands that last.Together, they explore why virality is often a trap, why less capital can sometimes create stronger foundations, and how patience, discipline, and empathy have become strategic advantages in today’s beauty landscape. From the volatility of celebrity brands to the signals that define long-term winners, they share rare, investor-level insights grounded in real experience.As the beauty industry enters 2026 after an eventful year of consolidation and cultural shifts, this conversation offers a clear-eyed perspective on smart capital, pragmatic growth, and the future of brand-building beyond hype.A must-listen for founders, investors, and leaders shaping the next decade of beauty. Hosted on Acast. See acast.com/privacy for more information.

TEASERIn this episode of Visionary Minds, Wilfried sits down with Rich Gersten and Cristina Nuñez, co-founders of True Beauty Ventures, to unpack what it really takes to build beauty brands that last.Together, they explore why virality is often a trap, why less capital can sometimes create stronger foundations, and how patience, discipline, and empathy have become strategic advantages in today’s beauty landscape. From the volatility of celebrity brands to the signals that define long-term winners, they share rare, investor-level insights grounded in real experience.As the beauty industry enters 2026 after an eventful year of consolidation and cultural shifts, this conversation offers a clear-eyed perspective on smart capital, pragmatic growth, and the future of brand-building beyond hype.A must-listen for founders, investors, and leaders shaping the next decade of beauty. Hosted on Acast. See acast.com/privacy for more information.

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Merci pour cette année incroyable.Je vous livre dans cet épisode le futur lineup de 2026.Hâte de vous retrouver à la rentrée.Belles vacances.Wilfried Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands build gravity by designing worlds people want to belong to.From taste versus trends, to culture as a measurable business asset, to the evolving role of the CMO as a producer and showrunner, this conversation offers a sharp, honest, and deeply strategic look at what it takes to build brands that endure.This episode is essential listening for anyone working in brand, marketing, strategy, leadership, or culture — and for those who believe that relevance is built over time, not optimized overnight. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands build gravity by designing worlds people want to belong to.From taste versus trends, to culture as a measurable business asset, to the evolving role of the CMO as a producer and showrunner, this conversation offers a sharp, honest, and deeply strategic look at what it takes to build brands that endure.This episode is essential listening for anyone working in brand, marketing, strategy, leadership, or culture — and for those who believe that relevance is built over time, not optimized overnight. Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode exceptionnel de Visionary Minds, Amandine Fornot — entrepreneure intuitive, fondatrice de Revolvr et créatrice du 48 Collagen Café — prend la parole sans filtre. Elle raconte comment elle a imaginé le premier café parisien capable de hacker notre bien-être : des boissons fonctionnelles, un concept augmenté par la technologie, une vision radicale du self-care et une communauté d’experts qui l’accompagne.De Los Angeles à Paris, Amandine décortique les tendances, révèle les coulisses de la révolution wellness et explique pourquoi la nouvelle forme de luxe n’est plus l’ostentatoire… mais la longévité.Un épisode carte blanche, intime et puissant, où elle partage sa mission : aider chacun à mieux comprendre son corps, à choisir ce qui lui fait du bien et à entrer — peut-être — dans le vortex du bien-être moderne. Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode exceptionnel de Visionary Minds, Amandine Fornot — entrepreneure intuitive, fondatrice de Revolvr et créatrice du 48 Collagen Café — prend la parole sans filtre. Elle raconte comment elle a imaginé le premier café parisien capable de hacker notre bien-être : des boissons fonctionnelles, un concept augmenté par la technologie, une vision radicale du self-care et une communauté d’experts qui l’accompagne.De Los Angeles à Paris, Amandine décortique les tendances, révèle les coulisses de la révolution wellness et explique pourquoi la nouvelle forme de luxe n’est plus l’ostentatoire… mais la longévité.Un épisode carte blanche, intime et puissant, où elle partage sa mission : aider chacun à mieux comprendre son corps, à choisir ce qui lui fait du bien et à entrer — peut-être — dans le vortex du bien-être moderne. Hosted on Acast. See acast.com/privacy for more information.

For years, “clean beauty” has been one of the industry’s most powerful — and most confusing — movements. But behind the marketing, the buzzwords and the oversimplified narratives, very few people truly understand what clean, natural and high-performance really mean in the luxury space.In this Carte Blanche episode of Visionary Minds — produced by Dix Sept Paris — Tata Harper offers an unfiltered look at the realities behind clean luxury beauty. No script. No questions. Just a founder who helped shape the category speaking honestly about science, shortcuts, misconceptions, and the deep philosophy that guided her long before clean became a trend.From the early resistance she faced to the invisible complexity of natural formulation, from sustainability beyond buzzwords to the future of ingredient responsibility, Tata Harper reveals the untold truth of what it takes to build something that is both uncompromising and genuinely innovative.A rare and grounded perspective from one of the most influential voices in modern beauty. Hosted on Acast. See acast.com/privacy for more information.

For years, “clean beauty” has been one of the industry’s most powerful — and most confusing — movements. But behind the marketing, the buzzwords and the oversimplified narratives, very few people truly understand what clean, natural and high-performance really mean in the luxury space.In this Carte Blanche episode of Visionary Minds — produced by Dix Sept Paris — Tata Harper offers an unfiltered look at the realities behind clean luxury beauty. No script. No questions. Just a founder who helped shape the category speaking honestly about science, shortcuts, misconceptions, and the deep philosophy that guided her long before clean became a trend.From the early resistance she faced to the invisible complexity of natural formulation, from sustainability beyond buzzwords to the future of ingredient responsibility, Tata Harper reveals the untold truth of what it takes to build something that is both uncompromising and genuinely innovative.A rare and grounded perspective from one of the most influential voices in modern beauty. Hosted on Acast. See acast.com/privacy for more information.

Depuis quelques années, le mot “élévation” s’impose partout : montée en gamme, statuts premium, images ultra léchées. Mais pendant que les marques s’élevaient, les clients, eux, vivaient inflation, dupes, communautés expertes et nouvelles attentes. Cet épisode interroge ce décalage et propose une autre voie : redonner de l’importance au produit, à la peau, à la preuve, et à la relation réelle entre une marque et ceux qui la choisissent. Hosted on Acast. See acast.com/privacy for more information.

Comment une marque prend-elle vie ? Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous explorons :Pourquoi une marque doit s’incarner — et comment trouver le “facteur émotionnel juste”.Le dilemme entre visage unique et représentations multiples.Comment rester fidèle à l’ADN d’une maison tout en l’actualisant pour la Gen Z.Les secrets d’une incarnation durable, cohérente et inspirante.Un épisode dense, élégant et inspirant sur la manière dont les grandes marques deviennent des présences vivantes.🎧 Visionary Minds est le podcast qui décrypte les stratégies de communication et de marketing des maisons de luxe et de beauté, à travers la voix de leurs leaders visionnaires. Hosted on Acast. See acast.com/privacy for more information.

Comment une marque prend-elle vie ? Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous explorons :Pourquoi une marque doit s’incarner — et comment trouver le “facteur émotionnel juste”.Le dilemme entre visage unique et représentations multiples.Comment rester fidèle à l’ADN d’une maison tout en l’actualisant pour la Gen Z.Les secrets d’une incarnation durable, cohérente et inspirante.Un épisode dense, élégant et inspirant sur la manière dont les grandes marques deviennent des présences vivantes.🎧 Visionary Minds est le podcast qui décrypte les stratégies de communication et de marketing des maisons de luxe et de beauté, à travers la voix de leurs leaders visionnaires. Hosted on Acast. See acast.com/privacy for more information.

Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask. In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation. Hosted on Acast. See acast.com/privacy for more information.

Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.Because, as Violette reminds us: you were born perfect.Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.Because, as Violette reminds us: you were born perfect.Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas. Hosted on Acast. See acast.com/privacy for more information.

She Made the World’s Coolest Non-Alcoholic DrinkMélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.A conversation about taste, vision, resilience… and what it really takes to make not drinking cool. Hosted on Acast. See acast.com/privacy for more information.

She Made the World’s Coolest Non-Alcoholic DrinkMélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.A conversation about taste, vision, resilience… and what it really takes to make not drinking cool. Hosted on Acast. See acast.com/privacy for more information.

C’est officiel : L’Oréal rachète Kering Beauté pour 4 milliards d’euros !Un deal majeur qui redéfinit les rapports de force dans le luxe et la beauté.Dans cet épisode, Wilfried décrypte les dessous stratégiques de cette acquisition :pourquoi L’Oréal consolide son empire autour du parfum,comment Kering recentre son modèle sur la mode et la maroquinerie,et pourquoi Gucci Beauty reste, pour l’instant, hors de l’accord.Au-delà des chiffres, c’est une question de vision, de puissance et d’identité :la beauté devient aujourd’hui un levier d’influence autant qu’un moteur économique.Un épisode clé pour comprendre comment L’Oréal, Kering et tout l’écosystème du luxe redessinent leurs frontières. Hosted on Acast. See acast.com/privacy for more information.

It’s official: L’Oréal has acquired Kering Beauty for €4 billion.A move that doesn’t just expand a portfolio — it reshapes the future of luxury beauty. In this episode of Visionary Minds, Wilfried breaks down what’s really behind the deal:why L’Oréal is doubling down on high-margin fragrance,how Kering is refocusing on fashion and leather goods,and why Gucci Beauty remains outside the transaction — at least for now.Beyond numbers, this is about strategy, influence, and identity.Because in today’s luxury world, beauty isn’t just a product — it’s a form of power. Hosted on Acast. See acast.com/privacy for more information.

Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.Dans cet épisode, elle partage les secrets du luxe qui dure : comment une Maison devient culte, comment on protège son âme face au temps, et pourquoi l’intemporalité n’est jamais un hasard.Une conversation rare, sincère et éclairante sur la gouvernance, la créativité et le futur du luxe, produite par Dix Sept Paris, l’agence qui accompagne les marques dans la création de récits durables et singuliers. Hosted on Acast. See acast.com/privacy for more information.

Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.Dans cet épisode, elle partage les secrets du luxe qui dure : comment une Maison devient culte, comment on protège son âme face au temps, et pourquoi l’intemporalité n’est jamais un hasard.Une conversation rare, sincère et éclairante sur la gouvernance, la créativité et le futur du luxe, produite par Dix Sept Paris, l’agence qui accompagne les marques dans la création de récits durables et singuliers. Hosted on Acast. See acast.com/privacy for more information.

Carte blanche à Guillaume Ventura, Head of Marketing chez Kama Ayurveda (Groupe Puig)Pour ce nouvel épisode de Visionary Minds, j’ai donné carte blanche à Guillaume Ventura, une des voix les plus suivies et respectées de l’industrie du luxe et de la beauté.Head of Marketing chez Kama Ayurveda (Groupe Puig), il partage chaque jour sur LinkedIn les dernières actualités et tendances de notre secteur.Dans cet épisode sans filtre, sans interruption, pensé comme un vrai shot de 10 minutes d’insights, Guillaume explore la façon dont les marques beauté réintroduisent du fun dans leurs discours, leurs packagings et leurs stratégies.Mais surtout, il pose une question essentielle :👉 Le fun est-il la meilleure réponse en période d’inflation ?Un épisode à écouter absolument pour toutes celles et ceux qui travaillent dans la beauté, le marketing et la communication.🎧 Visionary Minds est un podcast produit et réalisé par Dix Sept Paris. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, I sit down with Trisha Ayyagari, Global Brand President of Maybelline New York, to explore what it takes to keep a century-old brand bold, fresh, and relevant.From her first steps at Maybelline in 2012 to leading the brand worldwide for the past six years, Trisha reflects on heritage vs. modernity, the influence of New York’s DNA, and the rise of inclusivity, sustainability, and digital disruption.Recorded in Manhattan, this conversation brings together leadership lessons, cultural insights, and Trisha’s vision of the future of beauty. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, I sit down with Trisha Ayyagari, Global Brand President of Maybelline New York, to explore what it takes to keep a century-old brand bold, fresh, and relevant.From her first steps at Maybelline in 2012 to leading the brand worldwide for the past six years, Trisha reflects on heritage vs. modernity, the influence of New York’s DNA, and the rise of inclusivity, sustainability, and digital disruption.Recorded in Manhattan, this conversation brings together leadership lessons, cultural insights, and Trisha’s vision of the future of beauty. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.