48. How To Generate Leads To Fill Construction Slots With Rick Storlie

In episode 48 of the Professional Builders Secrets podcast, we’re joined by Rick Storlie, founder of Builder Lead Converter, based out of Minnesota, United States. Throughout this episode, Rick delves into how builders can generate leads to fill out their construction slots. INSIDE EPISODE 48 YOU WILL DISCOVER The difference between lead generation and client acquisition What a healthy pipeline looks like How to generate more leads to fill construction slots Lead generation blind spots you may be overlooking How much you should budget for lead generation And much, much more. Listen to the full episode to find out exactly how you can generate more leads to fill construction slots. ABOUT RICK STORLIE Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter. Connect with Rick: linkedin.com/in/rickstorlie TIMELINE 1:32 Introduction to Rick and his business 3:11 How Rick’s business became so successful 5:04 Difference between lead generation and client acquisition 6:52 What builders struggle with in lead gen v client acquisition 9:43 What a healthy pipeline looks like 11:46 Generating leads to fill construction slots 16:23 An effective sales process 19:44 Lead generation blind spots 22:09 Lead conversion tactics 24:08 Current trends in lead generation 28:10 Percentage of budget to allocate to lead generation 30:02 Common mistakes with digital leads 33:02 Following up leads 34:56 Future of leader generation, sales and marketing 37:28 What builders should be focusing on for growth 39:12 What builders need to be aware of when building an effective sales strategy LINKS, RESOURCES & MORE Builder Lead Converter Website: builderleadconverter.com APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets