48 | The One With the MOQ Trap: Why Lower Isn’t Always Better

Most founders think negotiating a lower MOQ is a win. It’s not.In this episode, we break down why obsessing over Minimum Order Quantity can actually cost you more in the long run and how it quietly kills your leverage with suppliers.You’ll learn:• What MOQ really is and why manufacturers enforce it• The hidden cost of “winning” a lower MOQ• The 4 terms you should be negotiating instead (and why they matter more)• A real case study where skipping QC clauses led to a costly mistake• How to approach supplier negotiations strategically without burning goodwillIf this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe:⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠Get more insights:⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders