48. The Reality of Building a Business You Need to Hear, with Shiv Gupta, CEO, U of Digital

You're not building a business, you're solving a problem.  Shiv Gupta is the Founder and CEO of U of Digital, and he's spent the last eight years learning that lesson the hard way. This week, host Lauren Douglass sits down with Shiv to talk about business fundamentals, staying focused when you want to do everything, and why the best companies lead with problems, not solutions.  They dig into what it takes to go from corporate to entrepreneur, why revenue is a hell of a drug, and how to avoid getting too high or too low when things are constantly changing. Shiv opens up about the moment he got laid off and decided to start his own thing, the mistake he made at 25 trying to start a company, and why laser focus on one specific problem is how you build credibility from scratch. This is a conversation about consistency, problem solving, fluidity, and showing up every day...even when you lose a client or things feel personal. If you're building a business, thinking about starting one, or just want to hear about what it takes to build one, this one's for you.