481: Performance Marketing Analytics

Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.

An episode of the Super Data Science: ML & AI Podcast with Jon Krohn podcast, hosted by Jon Krohn, titled "481: Performance Marketing Analytics" was published on June 22, 2021 and runs 58 minutes.

June 22, 2021 ·58m · Super Data Science: ML & AI Podcast with Jon Krohn

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Summary

Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role. In this episode you will learn: What is performance marketing? [3:29] How can advertisers take advantage of these tactics? [13:04] The importance of quality data in performance marketing [20:19] Human value performance marketing [25:30] How does Croud optimize? [29:05] What are the best KPIs in this industry? [34:02] Roles available at Croud now [39:11] Typical tools at Croud [42:43] What clients work best for Croud? [48:56] Additional materials: www.superdatascience.com/481

Episode Description

Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role. In this episode you will learn: What is performance marketing? [3:29] How can advertisers take advantage of these tactics? [13:04] The importance of quality data in performance marketing [20:19] Human value performance marketing [25:30] How does Croud optimize? [29:05] What are the best KPIs in this industry? [34:02] Roles available at Croud now [39:11] Typical tools at Croud [42:43] What clients work best for Croud? [48:56] Additional materials: www.superdatascience.com/481

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