482: The Current State of Social Media Marketing For Product Brands

LISTEN TO THIS EPISODE IF YOU WANT A STATUS REPORT ON SOCIAL MEDIA TODAYIn this episode, Madison breaks down the biggest shifts happening on social media heading into Q3 and Q4 of 2026. From the death of follower count obsession to why community is becoming your greatest competitive advantage, this is a practical status update on how product-based brands should be approaching Instagram, TikTok, and content marketing today.If you're planning your holiday marketing strategy, this episode will help you focus on what actually drives attention, builds trust, and creates long-term growth.In this episode:Why followers matter less than ever and what metric actually doesThe biggest misconception founders still have about organic social mediaHow to create content that earns attention in today's attention economyWhy conversation and "chatter" are more valuable than going viralThe role community plays in building a category-leading brandWhy identity-based branding is outperforming traditional marketingHow AI is changing content creation and where it shouldn't replace humansWhy social media has become your brand's new websiteThe content pillars every product-based business needs heading into Q4What founders should prioritize to build momentum before the holiday season📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige