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#483: Flying Blue Going from Strength to Strength

EPISODE · Jan 10, 2024 · 33 MIN

#483: Flying Blue Going from Strength to Strength

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.Show Notes :1) Ben Lipsey2) Air France3) KLM⁠4) Transavia⁠5) ⁠Flying Blue⁠6) www.Loyalty TV⁠.

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#483: Flying Blue Going from Strength to Strength

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