#486 - HUGE Amazon Reviews Change! | Weekly Buzz 1/9/26

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses: 00:00 - Introduction 00:37 - Reviews Get Decoupled 05:05 - MCF Gets Cheaper 07:39 - Automate Keyword Harvesting 12:56 - AI Shopping Backlash 15:48 - Walmart Opens AI Ads 17:21 - Cerebro Update  20:46 - Track New B2B Metrics