486. Why Your Sales Call Isn't Where You Sell | Sold Before the Call Part 2 of 5

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist     Want easier sales calls? Stop trying to sell on them.   In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.   For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.   Why? Because almost no one teaches what happens in between.   I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.   When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.   If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190   What I Discuss: 00:53 Why pre-selling is the missing piece in most coaching businesses 01:54 The "missing middle" between posting content and signing clients 05:28 What pre-selling actually means—and why I created this framework 07:29 Why relying on your sales call to do all the work creates unnecessary pressure 09:54 Why pre-selling is an ecosystem, not a script or sales tactic 11:23 A real example of what active pre-selling looks like 16:00 Why genuine connection builds more trust than automation ever will 16:35 The kind of content that naturally pre-sells your coaching 18:18 Self-check questions to see if your business is truly pre-selling 19:11 Why your sales call should feel like confirmation—not persuasion 19:34 What's coming next in the Sold Before the Call series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com