#49 Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business?

A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars.We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format.Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial.Same audience. Same offer. Different format.Here's the thing most people get completely wrong — they treat "webinar" like it's one thing. Like a live webinar and a recorded webinar are basically the same tool with a slightly different wrapper.They're not. They're built for completely different jobs. And using the wrong one is exactly why businesses end up with empty Zoom rooms, wasted ad spend, and a show-up rate that makes them want to cry.There are two distinct webinar formats every business owner needs to understand — the full-length live webinar and the Sprint Webinar — and knowing which one to use could completely change how your funnel performs.Here's what you'll discover:Why a webinar is NOT just "a webinar" — and the expensive mistake most businesses make when they copy what everyone else in their niche is doingWhen a full-length live webinar is the right tool (and the exact price range where it converts most effectively straight from the room)What the Sprint Webinar is, how it runs 24/7 without you going live every week, and why it's generating up to 84% show-up ratesThe 2 simple questions that instantly reveal which format is right for YOUR business right now — no guesswork requiredThe real client results: a property investing business that grew 2.5x in 3 years, and a SaaS company that slashed its cost per trial by 80% — just by matching the right format to the right goalThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com