#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun

If in the midst of frustration, you asked yourself any of these questions:Why is a “popular” guide not giving me the branding solutions I’m looking for?What is at the heart of a brand?How important is the brand story to my brand?Why are big companies trying to put on a personal “face”? Do I need to control the narrative and build my personal brand? How do I know what is “wrong” with my brand?Then this episode is for you. I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand. Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity. You can connect with Michelle on these platforms: Website: http://www.Michellebalaun.comLinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/Instagram: https://www.instagram.com/michellebalaun/To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.Here is the FREE gift to download from Michelle, her IDEA HURRICANEIdea-Hurricane-2-1DownloadIf you have any questions or want to open a conversation, feel free to connect with me on my website Send us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/