49 | The One With the Cheapest Landed Cost That Cost You More

You found a lower landed cost. Better tariff exposure. Cleaner DDP quote. Cheaper freight.So why does everything feel harder?In this episode, Omar, Growth Partner at Move Supply Chain, breaks down one of the most common traps growing brands fall into: optimizing for the cheapest number on paper while ignoring the costs that actually show up later.Because landed cost tells you what it takes to get product into your warehouse. It does not tell you what it takes to run your business.Omar unpacks why obsessing over tariffs, DDP, and all-in cost feels like the “smart” move, and how it quietly introduces risk across your supply chain. From inconsistent suppliers to fragile operations, delayed timelines to emergency air freight, the real cost shows up when growth starts to put pressure on your system. If your backend can’t keep up, your margins will not matter.In this episode, you’ll learn:Why landed cost is only one piece of the decision, not the decisionThe hidden costs that do not show up in your supplier quotesHow DDP can simplify things and reduce visibility at the same timeWhy “cheaper” and “more efficient” are not the sameWhat to evaluate when choosing suppliers beyond priceWhere the bigger margin wins actually come fromHow to build a supply chain that supports growth, not just protects marginIf you have been chasing lower costs but feeling more operational friction, this episode will help you zoom out and make better decisions for the stage you are in.Because the goal is not the cheapest landed cost.It is a supply chain you can actually scale.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe:⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠Get more insights:⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders