#490 - Major TikTok Shop Update and Amazon Prices Are Moving | Weekly Buzz 1/23/26

TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Expands With the Launch of Shoppable Posts https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine. Register here: https://h10.me/tt261 There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC. Register here: https://h10.me/kwmc2 In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:45 - MCF Still Allowed? 04:32 - Tariffs Pricing Pressure 07:03 - Refunds and Heat Maps 12:04 - TikTok Europe Upgrade 14:28 - Diamond and Elite Exclusive 15:12 - Shoppable Photos Launch 16:58 - Workshops Next Week