#490: Mental Performance Coach Brandon Epstein on Weight Loss Mindset, Creating A Fitness Identity and Rewiring Your Focus To Get What You Want!

Today's podcast is sponsored by BKF Online Coaching Program https://briankeanefitness.com/bkf-online Brandon is a Mental Performance Coach with over fifteen years of experience coaching professional athletes, entrepreneurs, and executives.  His journey includes creating an online fitness community that united over a million people and his fitness videos have amassed over 100 million views and is the author of the book Programmed To Fail: How to Break Through Your Mental Blocks and Achieve Greatness.  Some of his client list includes UFC legend Chris Weidman, MMA fighter Sean Brady, Super Middleweight Champion Shane Mosley Jr. (who has been undefeated ever since they started working together), NFL's Jaelan Phillips, Cy Young award-winning pitcher Shane Bieber, and NHL veteran Ryan Dzingel, just to name a few.  Here are some of the things we talked about in today's podcast.  Losing 50lbs and finding the fitness lifestyle Clear outcome and specific timeline for goals Why we self-medicate with food, exercise, drugs or alcohol if we feel out of alignment  How to stop overthinking and feeling what's going on in your body  Getting over the scarcity and 'lack'  mindset  And more.    (Website) Home - Brandon Epstein (thebrandonepstein.com) (Instagram) Brandon Epstein (@brandonepstein_) • Instagram photos and videos (Youtube) Brandon Epstein - YouTube   (Twitter) Brandon Epstein (@brandonepstein_) / X (twitter.com) (Tiktok) Brandon Epstein (@zenmasterep) | TikTok (Book)