492: Disrupting the Fashion Industry with Cricket Lee

Disrupting the Fashion IndustryCricket Lee,– The Sharkpreneur podcast with Seth Greene Episode 492 Cricket LeeCricket Lee is an entrepreneur and inventor, particularly noted for creating Fitlogic and rapid success LittleBlackPant as part of her journey to create a universal fit standard that eliminates try ons and apparel returns due to fit. It's like an Intel Inside for Apparel, and any brand can license it. She was ahead of her time, as it requires the fashion industry to join hands on behalf of the consumer. She also created the first ever all-natural bath, hair and skin care and invented the concept of pet jewelry with Stanley Marcus of Neiman Marcus and has created products and launched programs for HSN, Saks Fifth Avenue, Nordstrom and conceptualize the mega successful infomercial with Susan Powter "Stop the Insanity". In her journey she has been featured in over 750 stories including The Today Show, New York Times, Wall Street Journal and ABC News.Listen to this informative Sharkpreneur episode with Cricket Lee about disrupting the fashion industry.Here are some of the beneficial topics covered on this week’s show:● Why adding body types and shapes to apparel leads to less returns.● How competing fashion companies make their clients find the right size.● Why there are clothes in the landfills that have never been worn before.● How the program uses a fit profile to find clothes to match your body.● Why it’s so difficult to change an industry’s paradigm.Connect with Cricket:Guest Contact [email protected]/botasciLinkedInlinkedin.com/in/cricketleebotasciLinks Mentioned:botasci.com Learn more about your ad choices. Visit megaphone.fm/adchoices