493: “How To Decide My Black Friday Discount As A Premium Brand” // COACHING SESSIONS

LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP.In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season.Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable.Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price.In this episode:Why Black Friday shouldn’t become your entire holiday strategyThe mistake premium brands make when they copy everyone else’s discountsHow to know when your offer is actually aligned with your brandWhy your customers may care less about the percentage off than you thinkThe alternatives to a traditional site-wide saleThe margin check you need to make before choosing your offerHow to create an offer that feels special without giving away the farmThe simple rule for making your Black Friday offer easy to understandThe six questions to ask before deciding what your Black Friday offer should be📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY FOR VIP HOLIDAY WEEK // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige