494. The Future of Search Is Product-Led with Eli Schwartz

Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy.  Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The conversation delves deep into practical approaches for validating whether SEO makes sense for your business model, exploring innovative content angles that capture specific market niches, and implementing scalable, programmatic SEO solutions that drive real results.  Whether you're struggling with traditional SEO approaches or seeking to build a more robust search strategy, Eli's framework for product-led SEO provides a clear path forward in an increasingly complex digital landscape. His discussion of how AI is reshaping search behavior and why mid-funnel optimization is crucial will help you stay ahead of industry trends and adapt your strategy accordingly. Tune in now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/494.