EPISODE · Feb 7, 2026 · 15 MIN
4A生思录/Havas（下篇）：资本洗牌与东方布局，百年集团的当代突围
from 15分钟聊广告
本期作为Havas篇的下半生，聊聊资本运作下的Havas近代史，尤其是在中国是怎么落地生根，有选择的布局规划，摒弃规模化却深耕特定潜力领域的战略步伐。我认为这是Havas非常理性而有差异化的特点，有效的避免和其他4A巨头产生同质化。在小宇宙查看该单集文稿
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4A生思录/Havas（下篇）：资本洗牌与东方布局，百年集团的当代突围
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