EPISODE · Sep 25, 2025 · 9 MIN
4A生思录-金钱、谎言与麦迪逊大道：IPG的生死劫（上）
from 15分钟聊广告
如约而至，本期我们聊聊IPG（Intepublic），分上下集。这是一个比WPP更为传奇、跌宕的广告集团，直到今日，这家名声显赫的集团甚至已经被并购，并可能厂牌会不在存在。多少有些唏嘘，没有雪茄和威士忌，但我们可以慢慢聊。在小宇宙查看该单集文稿
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4A生思录-金钱、谎言与麦迪逊大道：IPG的生死劫（上）
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