EPISODE · Aug 27, 2025 · 30 MIN
4A生思录-WPP篇（上）从做塑料的到广告帝国
from 15分钟聊广告
大家好，我是AJYA一条青鱼。一个好消息！作为《15分钟聊广告》的又一个内容专题——《4A生思录》，从今天起就正式上线啦！有别于日常节目的时效性、干货性，《4A生思录》主要想以轻松的谈话方式介绍那些我们熟悉又陌生的国际4A集团和4A广告公司的前世今生。作为专题内容的第一期，我将以WPP集团作为开场。后续也会陆续推出IPG、Omnicom宏盟、阳狮以及电通这些集团的相关内容。未来在此内容专题下 也会陆续更新针对大家耳熟能详的4A广告公司例如奥美、智威汤逊、盛世长城、电通等进行介绍。WPP及苏铭天（Martin Sorrell）实在是有太多的故事可以聊，我分成三期节目，好好和大家八卦一番～在小宇宙查看该单集文稿
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4A生思录-WPP篇（上）从做塑料的到广告帝国
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