EPISODE · Feb 6, 2023 · 34 MIN

#5 Buzzword Bingo

from Frenemies - Where Sales and Marketing Talk · host Julia Hartwig & Ahmed Albayrak

We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments. Questions discussed in the episode are:What is high quality content?How should a prospect be qualified?Do eBook downloads matter?Why is the ICP so important?Is Growth Marketing a thing?And the biggest question of all: who will win the buzzword bingo?

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