5 email ideas for when you don't know what to send

If you've ever opened your email platform and thought, "I have no idea what to send," this episode is your new go-to. Liz Wilcox — the Fresh Princess of Email Marketing — shares five fun, easy, and relationship-building email ideas you can send anytime you're stuck. Whether you're in a creative slump or just out of time, these prompts will help you write faster, connect deeper, and actually enjoy emailing again. Episode Highlights The inspiration behind this episode — Liz logged into the Email Marketing Membership and picked five random newsletter templates from the library. Email #1: The "Off Track" Email Share something you've dropped the ball on or fallen behind with. Reassure your readers that being imperfect is normal — it builds trust and relatability. Example: Liz's own "dropping the ball" episode (Episode 118). Email #2: The "Vision" Email Share your bigger vision for your audience. Example: Liz's vision is simple — to help you make money with email marketing, not worry about microphones or downloads. Helps subscribers self-select whether they align with your direction. Email #3: The "Pick a Number" Email Invite subscribers to guess a number between 1 and 100 for a small prize or freebie. Builds engagement and conversation — even if nobody guesses right. Liz notes she's done this three times and no one has ever guessed correctly! Email #4: The "Workspace" Email Share a behind-the-scenes photo of your workspace — whether it's a kitchen table, jewelry bench, or laptop in a coffee shop. Ask readers to reply with a photo of theirs. Builds personal connection and replies for better deliverability. Email #5: The "Mini To-Do List" Email Share a short list of helpful "to-dos" for your readers this week. Keeps your content actionable and encouraging. Key Takeaways You don't need new ideas: Reuse prompts that connect and inspire. Be human: Sharing imperfections builds real relationships. Encourage replies: Simple, interactive prompts help engagement. Show behind the scenes: People love seeing the real you. Stay consistent: These five ideas can power your next five weeks of newsletters. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM