#5: From Instagram to TikTok, How Retailers Should Use Social Media

Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina.When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal.Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is.I learned so many new things just during our recording, like how I can take my content calendar, use one new piece of content I create, and slice it into IGTV and IG / FB Stories, add a carousel of pictures to my feed, then hop on over to LinkedIn and show the behind-the-scenes for other business owners on how I did it!Resources:TikTok Mini Course $15 https://www.pinckneypalm.com/shop/tiktokcourseWeekly Social Media Planning Notepad $20 https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepadSocial Media Help https://www.pinckneypalm.com/servicesEmail Erin: [email protected] Palm Instagram: https://www.instagram.com/pinckneypalm/Subscribe to our newsletter: http://eepurl.com/dnRo0HPinckney Palm website: https://www.pinckneypalm.com/Here is the link on how to request access to Instagram Shopping: https://www.facebook.com/business/instagram/shopping/guide