5 Genius Tips For Building A Community In A Digital World

KEY TAKEAWAYS COVERED IN THE PODCASTCarrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need.If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with.Creating a video welcome or response for those people you want to make a strong connection with is a great way to personalise your response. Whether it’s welcoming people to your new membership, replying to webinar signups or replying to people on Twitter – they’ll absolute love the personalisation.The most important thing you need to do when building your online community is reply to absolutely everyone that starts a conversation with you. Whether it’s replying to an Instagram comment, responding to a tweet or answering a DM. Make it personal and take the time to show you’re thankful they’re connecting with you.When it comes to social media you should be engaging more than you’re posting.People love to receive gifts in the post as it feels personal and shows how much you value your relationship with them. Whether it’s brownies, a personalised card or a box of goodies - it will encourage people to share it when they receive it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The key to creating a community is making sure you’re engaging with as many people as you can. Don’t used canned responses and take the time to personally respond to each and every person that connects with you. Pick up on something personal and tailor every message you send.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Customers More – 04:00#2 Connect with Customers in All Areas – 07:25#3 Make A Person Video for People You Really Want to Connect With – 09:45#4 Make Sure You Respond to Everyone That Starts A Conversation with You - 13:15#5 Send Them Something in The Post - 15:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEBonjoro AppEpisode 41Episode 39Personalised Card Company UKPersonalised Card Company USTranscript below Hello and welcome to this week’s episode of the podcast. How on earth are you? Can you believe in February already? I’ve got to stop saying this for two reasons. One I feel so old when I talk about how time flies and things going really quick but to me it’s one of those things where if you tell yourself something enough it will start to happen or believe or whatever. So if I constantly tell myself oh the time’s going so fast I haven’t got enough time then that’s exactly what’s going to happen. So I’m going to try not to say that anymore because I don’t think it’s good for me to think about how fast things are going and who wants to wish their life away Hey. So if you remember back about four ish weeks ago I did an episode episode 46 where I talked all about my team predictions for marketing for this year and things that I think you should think about doing or start doing or just be aware of because I think they’re going to be getting bigger this year as we go on and one of the things which obviously was not a surprise is the fact that marketing is becoming more and more personal. We are having the ability now to connect with people on lots of different levels. For starters there were lots of platforms out there where we can connect with people but also that we are getting to understand them more and the technology to track what they do and what they like is greater than ever before and therefore we can send them really direct marketing messages which has got to be a good thing for everybody. Personally for me as a consumer I don’t want my time wasted with stuff I’m not interested with. So I’m more than happy for you to promote your products or service to me if I think or if it’s going to be of use to me. So I don’t mind that at all. And obviously from a marketing point of view I love the ability that we now have to understand more about our audience and to really kind of take hold of that part where we can directly target them with things that they want to get from us and things that they want to hear about. So personally I am more than happy with that side of my prediction that I think that that’s going to get bigger and better. So today what I wanted to talk about was how you can make those connections more personal more meaningful on a more sort of granular level if you like so more feeling almost not one to one but you know what I mean in a world that is so very heavily digital so obviously pretty much everything I do unless I do in-person consulting and training which obviously there’s only so much of my time that I could do that. And obviously it comes at a higher cost but pretty much everything else I do then is online. So you know you can listen to my podcast or go and download things or take part in a course or whatever. So how in a digital world do we try and make those connections feel as personal and meaningful as possible. So today I have come up with five great ideas in how you can do that in your business to ensure that you are building that amazing community who are loving you and want to work with you and are basically ready and waiting the next time you say hey I’ve got this amazing thing for you. And also how can you make them feel valued and wanted which they totally should be. And I know my community is totally valued because without you listening without people wanting me to help them I wouldn’t have a business I wouldn’t have the life I have. So I am so very grateful. So this podcast episode is showing you how we can really appreciate this people more. So my five tips. The first thing I’m going to talk about is understanding the more I know sometimes people get a bit sick of this bit like how much do we need to know our customers well you know what. A lot because there is always something we can find out about them there’s always a little detail that actually suddenly think Oh well that’s what you’re struggling with. That’s what I can help you with. That’s how I can amend my product or service so one of the things I’m going to mention here is doing things like surveys questionnaires polls and I’m not meaning like spend hours putting together some long arduous questionnaire that about three people are gonna fill in. I mean asking them two three questions that will just give you an insight to their world or give you a little bit more information so you can then target them a little bit better and not waste their time. Now I’ve been working with the lovely guys at response suite and I’ve been putting together my own survey and I’m gonna do a whole episode about this where I explain to you what I’ve done and how I’ve done it and what results I’ve got. And obviously I’m waiting to see the results and get them all together for you. So this is something that I am working super hard on because if I know more about you than I can make sure I’m giving you what you need. So things like that are really useful and even things like putting a poll in Twitter or Facebook when I was the last time he did that I have to say I don’t do as many as I should do. It’s like it with everything. There’s always something where you think I haven’t done that for ages but definitely think about asking them those questions getting to know them some more. Not only will it help you but also people want to be listened to and as a consumer I feel valued when someone says I want to know something or can you help me. And in most cases I happily fill in a questionnaire provide feedback give them a review because I want them to get better and I do it whether it’s a positive or negative experience. So actually I’m always really keen to give positive reviews because I think sometimes we’re really quick to go. This is where you can improve but we’re not so great to go. Actually this was brilliant. Thank you very much. So anyway I’ve sidetracked a little bit but definitely kind of one from a it gives you more information but two it makes them her makes them feel heard and valued. So therefore your connection with them is going to be getting deeper and then with amazing technology like using response suite those answers can be immediately integrated in something like infusion soft which is what I use and therefore imagine you get any email from me and me putting in there something that you’ve answered or me being able to say hey as a social media manager because you’ve told me you’re a social media manager and one of my surveys. It’s just a bit more of a personal connection you’re not just a hi first name or whatever it is they put in their email. You’re actually putting in some real information about that person. So that person is starting to get a real feel that you understand them and that’s what you want. You don’t as a consumer you don’t want to feel that you’re part of this massive marketing machine that is literally just churning and chucking data right there at you whether you want it or not. So use some of this amazing technology use things like response we use infusions off or you...