EPISODE · Feb 24, 2026 · 10 MIN
5 Highly Persuasive Words & Phrases You Should Be Using (and the Psychology Behind Them)
from RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business · host Angela Murphy
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 3 Smart Takeaways From This Episode:💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive.💡 How giving someone a “reason why” can boost your conversion rate by 90%. 💡 One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you. Useful Resources Mentioned In This Episode:Free guide, 51 Ways to Thank Your Clients and Customers: https://justpositionit.com/51-ways-to-say-thank-you/University of Michigan Study: https://www.researchgate.net/publication/387834640_The_persuasive_role_of_generic-you_in_online_interactions Ellen Langer Harvard Study: https://www.psychologytoday.com/us/blog/credit-and-blame-at-work/201201/mindlessness-at-work#:~:text=All%20too%20often%2C%20then%2C%20we,I%20have%20to%20make%20copies?%E2%80%9D Harvard Gratitude Experiment: https://news.harvard.edu/gazette/story/2013/03/the-power-of-thanks/ Want Even More From Me?Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/ Get a Champion Copy Critique and make sure your words sizzle off the page before you hit send: https://justpositionit.com/champion-copy-critique/Let’s Connect:Facebook → Justpositionit with Angela MurphyInstagram → @your_marketing_galWebsite → https://justpositionit.com/Leave a Rating 🤩If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!
What this episode covers
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 3 Smart Takeaways From This Episode: 💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive. 💡 How giving someone a “reason why” can boost your conversion rate by 90%. 💡 One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you. Useful Resources Mentioned In This E...
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5 Highly Persuasive Words & Phrases You Should Be Using (and the Psychology Behind Them)
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