#5: Josh Winch - President of Focus - How Resident Experience Drives Property Management Success

In this episode of Unfiltered, co-hosts Matt Speer and Dylan Scroggins sit down with Josh Winch, President of Focus Property Management, to discuss how his company is redefining what it means to manage real estate. Josh shares his journey from a decade in retail to building one of the fastest-growing property management companies in the Midwest. He breaks down how Focus prioritizes people, processes, and culture to create elite results—and why he believes property management should really be called "resident management." They discuss: • Building a culture of ownership and accountability within teams • How specialist roles and scoreboards drive performance at scale • The power of incentives, visibility, and clear definitions of success • Why communication and resident experience are the true differentiators • How Focus empowers employees to invest in real estate and build wealth A must-listen for anyone interested in leadership, operational excellence, and transforming company culture in property management. Links: Focus Property Management - https://www.rentwithfocus.com/ Jason on LinkedIn - https://www.linkedin.com/in/jasonmarcordes/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:03:55) - Josh's journey into property management (00:05:50) - The growth of Focus (00:12:30) - Specialist roles and accountability (00:17:01) - Incentives and performance metrics (00:19:58) - Defining success in property management (00:23:02) - Empowering employees to think like owners (00:24:06) - Setting clear expectations and transparency (00:26:35) - Emerging trends and technologies in property management (00:27:15) - The importance of communication and experience (00:31:05) - Leveraging AI and technology effectively (00:35:25) - Investing in employee growth and real estate education (00:40:31) - Rapid fire questions and future outlook