5 Myths About Launching That Are Holding You Back From Your Most Successful Launch Yet!

What if everything you thought you knew about launching was wrong? When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back. In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s really standing in your way. If you’ve ever felt stuck, overwhelmed, or unsure if you’re ready to launch, this episode is for you.   KEY TAKEAWAYS COVERED IN THE PODCAST   Big audiences aren’t a must – You don’t need a massive following to successfully launch your business. Focus on building a loyal, engaged community instead. Perfection is overrated – Waiting for everything to be flawless can delay your launch. Take practical, manageable steps and launch even if things aren’t 100% perfect. Keep it simple – Launching your business doesn’t have to be complicated. Focus on clear, simple strategies to achieve success without overcomplicating the process.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my Masterclass Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript What if everything you thought you knew about launching was wrong? There are so many beliefs out there about what it takes to have a successful launch. Beliefs that might be the very thing that's holding you back. In today's episode, we are going to challenge some of the most common assumptions about launching and uncover what's really standing in your way. If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode's for you. Let's jump in. Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and [00:01:00] strategies that keep you focused, motivated, and motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? One of my goals this year is to increase the podcast downloads. It was kind of a goal last year, but I didn't focus on it as much as I needed to. So this year is definitely going to be the year. And I was doing some research. And do you know that around 70 percent of the people who listened to this podcast have not subscribed to it? So I'm wondering if you'll do me a favor. If you currently don't subscribe to this podcast, I would really appreciate it if wherever you're listening to this, you hit that subscribe button so that it tells Apple or Spotify or whatever you're listening that you like this content and hopefully we'll share it with others. And my commitment to you is that I am going to work really hard this year to [00:02:00] create the best podcast that I can. I'm going to bring in the best guests that help you move your business forward. And I'm going to work really hard on my solar episodes to make sure that you walk away with real tactical, strategic advice that helps you move the needle in your business. So that is my commitment to you. And all I ask in return is that if you haven't already, you hit that subscribe button. Okay, let's get on with today's show. Today, we are talking about the five myths about launching that are holding you back. Now, when it comes to launching, it can feel really intimidating, especially when you're stuck believing one of these myths that simply aren't true. So today we're going to bust five common myths about launching that might be keeping you from achieving your launch goals. If you have an online business, you might be thinking that you can't launch or your launch isn't going to be successful because of one of these five things that we're going to be discussing today. And I want to either reframe them in [00:03:00] your mind or just give you the facts about it and that it actually isn't true. So let's get started with the very first one, which is a really popular one that I see. Myth one, my audience is too small. Now you might be thinking, I need, tens of thousands of followers or people on my email list in order to do a successful launch. And let's be honest, the more people you have, the better the chances your launch is going to be. I'm not going to deny that at all. However, stopping a launch or not going into a launch because of the size of your email list is not something I would recommend. You see, when we get to some of the later myths, you will realize that launching is about learning and You can do that with a small list without doubt. The other thing that's super interesting about having a small list is often your list is more engaged than a big list. So the other day I [00:04:00] was, I was actually taking part in someone else's online day. It was over the new year and they happened to mention on the live call. So it was a zoom call, how many people had registered for the event. Now this person is a big YouTuber and they had 100, 000 people register for the event. But what was super interesting is their turn up rate was about 16, 000 people, which I know you're probably sat there thinking, I'd give my right arm to have 16, 000 people on my email list, maybe. However, when you work out the percentage, which is very easy in this case, that's a 16 percent turn up rate. Normally, if I was doing a webinar or if I was doing something where I get people to join and I want a turn up rate, I would hope that that turn up rate would be more like 30%. So sometimes when you have a small list, you can actually get way better [00:05:00] percentages In terms of your engagement, your turn up and your purchases, then sometimes if you have a massive list, it's not about the size of your list, it's about the quality and how engaged it is. And often those smaller lists can be more engaged. And just because you have a small number of people on your list doesn't mean you shouldn't launch. The people on your list are as likely to buy if they're on a massive list as if they're on a smaller list. They don't know. Someone on your email list has no idea how many people are on your email list. For all they know, you can have 100, 000 people on there. So it makes no difference to them as to whether they're going to sign up, join. Get engaged with the launch that you're going to do of the size of your email list. I've had really brilliant success stories with members that I've worked with and clients I've worked with who have had a small list and they've launched because one of the things that they can do, which you can't do when you have a big list, is you can do a lot more personal [00:06:00] outreach. You can do things like personally DM people, follow up with video messages. You can have one on one conversations with these people to understand more about them. When your launches get bigger and when your list gets bigger, it gets a lot harder to do that. And actually the reason I want you to launch with a smaller list is because now's the time you get to learn and practice. Imagine doing your first ever launch to a room of 10, 000 people. That would be terrifying. And if you messed up, you're going to mess up in a big way. This is why you should be doing it. So your list is never too small to go ahead and launch. Yes, the truth is the bigger your list, the more you might end up with more customers. But the, but the fact of the...