EPISODE · May 13, 2026 · 16 MIN
5 Questions You Need To Ask Your Data! (Straight from SubSummit)
from Winning With Shopify · host Nick Trueman, Shopify Expert
Most ecommerce brands are collecting data… but asking the wrong questions.In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.You’ll learn:Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS targets shouldn’t be the same for every productHow landing pages influence purchasing behaviouWhat channels are actually driving profitable growthIf you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship
What this episode covers
Most ecommerce brands are collecting data… but asking the wrong questions.In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.You’ll learn:Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS targets shouldn’t be the same for every productHow landing pages influence purchasing behaviouWhat channels are actually driving profitable growthIf you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship
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5 Questions You Need To Ask Your Data! (Straight from SubSummit)
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