EPISODE · Apr 9, 2026 · 10 MIN
5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
from RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business · host Angela Murphy
Ready to turn weak, watered-down words into high-converting headlines?In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting tweaks can dramatically increase clicks and engagement.3 Valuable Takeaways From This Episode:1️⃣ A 3-part framework that helps you identify the right emotional triggers when creating a headline that actually helps you sell. 2️⃣ How to spot useless copy in your advertising that costs you eyeballs and learn the thought process that improves five headlines. 3️⃣ Ways to make your product or service memorable and write compelling, attention-grabbing headlines.Useful Resource Mentioned In This Episode: 25 Secrets to Persuasive Headlines that Sell: Inside this totally free guide, I transform 25 real-life advertising headlines right before your eyes, showing you why the headlines were ineffective and how to pack a persuasive punch. Plus, you get industry-specific tips to drive more clicks. Download it here >> https://justpositionit.com/copyresults/Get Podcast Alerts: Visit https://rich-messaging.com/ Want Even More From Me?Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/ Sources: David Ogilvy (Confessions of an Advertising Man, 1963)Pennsylvania State University (Nov. 2024, journal Nature Human Behavior)Medium.com (7-Second Rule)Let’s Connect:Facebook → Justpositionit with Angela MurphyInstagram → @your_marketing_galWebsite → https://justpositionit.com/Leave a Rating 🤩If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!
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5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
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