5 Sales Myths That Are Total BS (and killing your production)

5 Sales Myths That Are Total BS (and killing your production)  Cold calling doesn’t work. Selling through social channels is the only way. It’s all about digital marketing. More leads means better leads. Automation has replaced person to person contact. Buyers know everything now. Nobody can be sold unless they want to be. People don’t even want to talk to a salesperson anymore....  Blah, blah, blah.  There may be some truth to all that but when it comes to sales, the more things change the more they stay the same. However, there is always somebody out there announcing their new “revolutionary theory” which is going to redefine the entire concept of selling. Of course, you gotta buy their book or attend their seminar to learn the secret recipe. Unlike GC, they rarely give away any knowledge because if they did, people would realize right away how full of it they are. During Grant's 35 years in the sales game he's seen these jokers come and go. Unfortunately, the misinformation they dump on people lasts long after they are forgotten.  Here are 5 sales myths that will bring you down and hold you down until you’re out or until you realize they are complete BS.  https://cardonesolutions.com/5-sales-myths/