We're not just giving stuff away for free. You do not give stuff away for free. You are getting something exchanged. If I'm going to give a discount, I'm getting something returned, and you got to think the same way.
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Hey, what's up everybody, Paul K here. And today we're going to talk about the remaining two items of the five steps we need to do get more customers into our business. We're going to talk about how to get people in. And one of the first things we said we got to do is we have to advertise.
We're not going to rely on simple things like our sign being up or just hoping people find things organically through the search engines. So we're not going to rely on that. We're actually going to decide to advertise, which means we're going to take money out of our pocket and we're going to pay somebody to distribute our information. And what they're going to distribute is an offer.
That offers number two. So that offer you have to have a compelling offer to get somebody to raise their hands and say, yes, I'm interested in these products and services. So those are the two, number one and two. And the third thing we talked about is social media, and deciding what platform to actually use.
So we're not just going to rely on social media to talk about our stuff. We're actually going to advertise on one of those platforms. And so number three is social media. Number four is going through and actually creating what we call a landing page.
Now, one of the cool things we can do is we can actually create a landing page within the platform. So we're actually going to use it on our website, or we can create it within the platform. And I'm going to show you some options coming up. We're going to jump to the computer, and we're going to step number five.
We're going to actually create the way to capture that lead and then send out the coupon. And we're not just giving stuff away for free. You do not give stuff away for free. You are getting something exchanged.
If I'm going to give it discount, I'm getting something returned, and you got to think the same way. All right, let's jump into the computer. All right, guys, so instead of jumping into the computer, I'm actually going to redo this portion. So I did it actually on the computer, and I laid it all out and kind of showing step by step some of the options I thought for the two remaining steps, one building that landing page, and two, how to connect that autoresponder so that you are getting the way to get those leads.
And the audio is popping, the mic for some reason was popping. So I was like, you know what, let me just redo this. All right, so here I'm going to walk you through. On the landing page, and please understand this.
Landing page, we use this term as marketers. Landing page is just a simpler way of seeing a web page that captures information. So when someone comes from an ad or a particular blog article, or a podcast, whatever it is that you're sending people to, we call that a landing page because we are sending people to a specific page. So please understand this.
When you guys are advertising, you're putting together your campaigns, whatever it is that you're working towards, I do not want you guys to advertise to your actual website. Your website has a lot of information, and a website to me is like a business card in the digital space where somebody can just go to, kind of gather some information a little bit more about you, because they're curious. But if I'm offering something, that means I'm giving something as a discount, that means that is money out of my pocket, that's money that I'm giving, whether it's in the form of a physical product, whether it's in the form of a discount, whether it's in the form of some sort of product incentive, that is a discount that is coming out of my pocket, like it's coming out of your pocket. So in order for that, we have to think of that incentive on that discount as we are gonna exchange.
We're not gonna give it away, we're gonna exchange. Because if you just give stuff away, people don't value it the same. But if we exchange, then people go, okay, I see this is a relationship, there's reciprocality where we're gonna reciprocate, we're gonna get something and we're gonna give in return. And in a weird way, I almost feel like there's a higher level of respect.
It's just like, someone who's always giving something away, you kind of start to take it for granted. And then all of a sudden, you're like, you don't respect it as much, but you're like, hey, no, that person's not just gonna give it away for free. They understand that it has value. And so that value is they're gonna take it seriously, and they're gonna do what you say versus just, if you just give it away.
And the perfect example is coaching somebody. So I coach people for free and just trying to like, hey, let me help you out, let me help you out. And because I enjoy it. And then it came to a point where I'm like, well, why are people doing what I'm asking them to do?
Because I've done it for these people and they got results. And certain people wouldn't do certain things. I'm like, oh, that's weird. I'm like, they're not following up on some of the items and I'm like, they're just not doing it.
And what I'll do is I'll cut you a discount, but I need to have something invested from your side to show that you really wanna do this. And that person did it, didn't have a lot of money and I accepted it. And all of a sudden I was like, wow, they were doing exactly what I said to do. And they were getting the results.
And I found out that the difference was, is that they decided that in their mind, in order to get those results, they had to put something forward. So they were easier to work with and not to mention, they actually were followed through and did the steps they needed to. So it was a win-win situation. So a lot of times when I used to fall into the fallacy in my own head about giving stuff away, that I was helping people.
Well, in essence, I sometimes wasn't because I didn't allow them to take the thing that we were working on seriously enough because I just decided to give stuff away. And then when you just give it away, then it ends up being not a good relationship because someone always feels a little short on one side. And so you know what, at least ask for something. And if you can't do certain things, then trade for something.
You don't have to necessarily be on a monetary dollar per dollar, but get something of value for trade, something where you can go, okay, this person understands that this is an investment of some sort. Now, moving forward, when you are giving your stuff away, you're going to have to get something back. In our case, what we're getting is usually maybe a name, an email address, definitely, a cell phone number, ideally, and we're exchanging this information. So this information is what we're going to do is build our list.
And the reason really, I believe in building your list is because you are spending money on advertising. And if one day the issue hits the fan and you have a bad month, if you have a list of 100 people or a list of 2,000 people, who do you think is going to help you get results especially if you need money? The list of 2,000 people, I think we all would agree that. The list of 2,000 people, if only a certain percent take an action that you want, purchase a product, get a coupon, get a sale, then you're going to have a higher probability out of those 2,000 people that somebody will take that action.
But if you only have 100 or zero, I guarantee you, you're going to reduce those probability, so you're not going to have any opportunity and you're always going to be looking for that new traffic. So the goal is to control the traffic because we're finding people who want the things that we have to offer. So that's why we're going to create a landing page, creating the pelling headline. I'm going to break it, I want to get into some of those ad copy and some of the call to actions that we'll add on that landing page.
We don't understand, we're going to need a landing page, which I like to use ClickFunnels and another one I use is Converterry. I use those two for different reasons and to capture leads. And you want to have something that's consistent from the advertisement or wherever they're coming from that's consistent on the landing page. So you don't want to talk about, if you're getting, if you're a masseuse, you don't want to talk about massage, that the advertisement and then all of a sudden you talk about yoga on the next page, it doesn't, it's not congruent.
So you want to have something that's congruent and it goes through and it stays with the person so they make it feel like, oh, okay, I'm on the right space, I'm doing what the, it's a nice flow because when they start feeling what I call friction, something doesn't feel right, they automatically turn it off. I got something else to do. All right, so now we have that landing page, we're gonna have to get someone to build it and there's a number of different ways but basically you just need a good caption, a headline, a call to action, which means we're gonna tell people what we want them to do. We want them to say, hey, putting your email here, you can put a video on it, you can do an image, it really depends, but I like to test, especially if you are building your following and people knowing who you are, I say put a video and have people explain to them what you want them to do.
And then that way they're getting to know you better, they're getting used to it. Now that we have that together, we're gonna have place to capture the email. And when we capture the email and information, I'd like to use an auto-responder. And there's a number of different ones out there.
There's so many that you can choose from free to paid, I think they each have their own strengths. So kind of feel out what you like and if there's a free resources on SBWarriors.com, you can check out some of those resources there. But choose the ones that's gonna help you the most. I tend to use GitResponse and I was using ClickFunnels, their internal for a while.
And so I switched back and forth, I tried a couple others. I wasn't a fan of MailChimp, just because I've heard some people having some problems with deliverability, if they upload too many emails and somehow some accounts get shut down. So do what works for you. I can't tell you exactly what it is, I don't know, but I just know one of the deliverability is great.
And then having the ability to get filtered through, like if you're a Gmail user, get filtered through Gmail's filters is what's even better. So like MarketHero, a couple other ones are specialized in that sort of deliverability, but you're also gonna pay more. So realize that and let's focus on finding that email. Now when you are in this email, what you are sending them is your promise you're guaranteed.
So if I offered a coupon on the front end, whether it's a free masseuse or free massage for a certain period of time, a certain percent off, a dollar or a percentage, you want to deliver that in that email or in that text message. So we're gonna have some sort of visual of that. And then we're gonna give them the, hey, here's your coupon, here's your gift. And what we're gonna do is add a call to action where we want them to either make an appointment, we want their make a phone call, we want them to follow through and use this coupon.
Because just because they have it and they don't use it, that's like half the battle. But at this point, the advantage is we have that information of who they are. We have the information to be able to now have a list, we're now have a bill that list. So hopefully this person will do it.
So I try to do is add some sort of call to action and encourage them to take the next step. Now, I tend to do this through the email and also when they submit their information on that first landing page, we then offer them another landing page after that. And that email automatically trigger and fire based on how we set it up in our landing page. So what you want to see is you're gonna capture that lead, we heavily, then we're good to go, we're at least moving forward and right step.
And now the next step is to go, okay, how do we get them to take that next step to actually enter our business and go and kind of even make a purchase, make a phone call? How do we do that? And so what we want to do is encourage that action through our email and also on the following landing page, which is sometimes you can consider this for those on the local market, when you do any sort of marketing, you might consider this a one time offer or you give them something to encourage that action. So that one time offer is actually another landing page after your first landing page.
And I'll probably have to explain this more in an actual tutorial, but understand that you've now captured that lead, you've got their information. Now we're gonna say, hey, we're gonna email your stuff, now that we're emailing your stuff, but guess what? We'd like to give you an incentive to do this. So it's almost like an offer within an offer.
And I know this sounds a little bit confusing. Just remember that you were trying to encourage that action, which is what's action is gonna be best for your business. Now that you capture somebody who's interested, they raise their hand, I'm interested in this. Now let's go, okay, how can we get this person to actually come in or to make an appointment or to get their coupon, whatever it is that we're working hard to get them to do, how can we get them to take that and actually get it to one step closer of being in your world and your business?
And so let's do this. What I'm gonna do is I'm gonna stop it here because we've got the landing page, we got the offer, we're using the advertising platform, we're getting our information out there. Now let's figure out what do we do to encourage action the next time that we talk and we'll go over exactly what we can do to encourage that action. So the lead magnet was great, all that information came through.
And while we're doing all this, we're still looking and analyzing all this data at the same time to understand what is gonna be the best scenario and the like, almost like you're making your own cake or an ingredient. So like I got a little bit of this here, a little bit here and you're putting it all together. That's why from the advertisement to the landing page, to the content on the page, all that are ingredients. And then when they combine them all together, that's gonna be some of the things that we're gonna tell you, we take how are results doing, how do people like this, and how is it being responded to in the marketplace.
Keep pushing guys, hopefully this helps you guys understand what we should do and how to get more customers for our business and then we'll break down each of those steps as we move forward. Have a great one. Hey SB Warriors, thanks for listening to today's podcast. If you like more help to grow your business, you're gonna wanna participate in the 21 day business challenge where we're gonna show you how to use video advertising to grow your business in your area for your niche and help you get more customers and outreach than television.
This is an amazing opportunity, we're gonna do it in 21 days and we'll take you through a complete process that will absolutely blow your mind. Also, if you like today's show, we ask that you leave feedback review on iTunes so we can help grow the show to other business owners just like you. And if you're looking to get more tips and tricks and insights, feel free to join our Facebook group where we share information about how to grow your business in today's internet marketing world and help you gain more customers with insights from other business owners just like you. Thanks again SB Warriors and keep pushing.