5 Steps to Converting Prospects to Customers via your Website with Ben Bellamy

In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers.KEY TAKEAWAYS COVERED IN THE PODCASTYour website is your digital shop front.Don’t just rely on social media for your business, you need to utilise your website too.By having a website, you can attract customers from Google.Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy.Writing about ourselves is difficult, so it may be worth hiring a copywriter.Before working with a website creator, try to collate all the content so they can understand what you want to include on your website.Your website needs to incorporate your target customer, as well as you and your brand.Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience.Give your audience a free opt in to grow your mailing list – share on your website to promote them.Add your awards, badges and social proof to your website – this builds trust.Make sure you include some testimonials on your website – this increases trust and customer belief in you.Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins.Show examples of your work on your website – give customers an idea of the amazing stuff you have done.Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about.‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Ben 09:02Do I need a website? 09:37Brand disconnect 12:28The process of working with a website creator 18:35Working with WordPress 29:20Benefits of hiring a website creator 30:12The 90 day programme – Ben’s experience 39:05Website tips for converting your audience to customers 42:58LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEReview my podcastBen’s WebsiteWinning website formula that converts your audience in to customers download90 Day Full Focus AcademyMy Brand New Website!Elementor ProSales Page DownloadTranscript below Hello and welcome to this week's episode of the podcast. How are you doing on this very fine day? You know what you think at episode 132, having done this once or twice before that I would have the intro. So totally so not now, but I totally don't. Every time I start, this is about the fourth attempt I've made at doing this intro because it's really weird, but I hate doing that first bit. And then once I start and start talking, that's it. Then I can talk with Britain, not a problem, but yeah, that first bit always gets me. So couple of things I need to update you on. First thing is. And I don't ask very often and I'm hoping you'll be very kind to me. That's I'm just going to ask you straight out. If you haven't yet reviewed the podcast or subscribed, or it's your first time, then please, please, please. Could you go over to iTunes? And what you have to do is you have to find the podcast either by my name or Marketing That Converts. You click on the podcast and they have to scroll to the bottom of that page on your phone. And then that's where the reviews will be. And you hit five stars and then you add a comment and you write what you think of the podcast. I'd be so very grateful if you did that. Had a dream last night, actually that someone gave me a one star. And I think it was because I gave a wine a one star and the owner came back to ask me, why would you have felt really bad about it actually, but I just didn't like it. Anyway um, maybe I have another one star in the podcast I need to check mine. But yes, if you wouldn't mind, that would be amazing only because obviously the promotion of the podcast is actually a really hard thing to promote as in, a podcast is like not an easy thing to advertise and get people immediately signing up and listening. So the reviews really help my rankings and obviously the rankings help when people are looking for a marketing podcast. So if you do enjoy it and you don't mind spending three minutes today doing something for me. I would appreciate that. So very, very much. Thank you. Okay. The next update, before we get on today's interview, which is good one, um, is that my 90 day program is reopening in September. Now, if you don't know what the 90 day program is, let me explain. So the 90 day program is for very go getting ambitious entrepreneurs, business owners that want to take their business forward fast. So you've got an idea in your head or you're going to do a launch or you've just created something or you want to create something and you need to really step up and take the next level in your business. So you might have already been part of a membership. You might have already downloaded some courses and you know what, it's just not moving fast enough. And I can tell you absolutely a hundred percent why there's no accountability. So I have been in many group programs, I've been in amazing group programs with huge, huge people. As I've talked about many, a time on the podcast, I have paid lots and lots of money to do these things, but they were group programs and therefore I wasn't held accountable enough and being like a petulant child that sometimes I am. I just didn't do the work, which obviously there, that is not a smart move Teresa. You just spent all this money and maybe you didn't do the work cause you shouldn't have done. Anyway the only person I consistently show up for, to do with my own stuff is my coach Mary. Because Mary sets me work and I don't want to let her down. So I've been running a 90 day program now for probably the last six months. And I have had lots and lots of amazing business owners and entrepreneurs going through it. So people who have done their first ever launch of their membership, and crushed it like hundreds of members. People who have literally had an idea and we've got it off the ground and launched it and sold it and they've got people in their programs. People who needed to stop consistent content and through the support of the 90 day program, they managed to create a podcast and start a new podcast. So this is really for people who are ready to take the next level. And the cost for this is higher than my Academy way higher than the Academy. Because part of the 90 day program is you get to be in a very small group of people. So no more than 10 in any one 90 day program. And then you get one-to-one calls with me as part of that program. So, if you are interested, if you think this is something that you might want to do. The cost of this is $2,500. Okay. And this is only going to be for this one program. And for a matter of days, that it's going to be this cost because the cost is going to go up. But if you think you are ready to take the next step. If you're scared that $2,500 scares you, good! Because honestly, I only do stuff where I've put skin in the game, money on the table. Cause then I make sure I do the work. So if you're interested head over to teresaheathwareing.com/90day not days, day. Okay. And there is a option to join the waiting list. And as soon as I open the doors and have my next intake of 90 day students, then you will be the first to know. And like I said, if the price scares you, good. I want people who are going to commit and do the work. I want people who are sat there thinking I've got an amazing product or service. Why is no one buying it? Why can't I get in front of my customers? Why did the ads not work? Why is it that people aren't opting into my lead magnet? So if you're sat there thinking that's me, then this is absolutely for you. Okay on with today's interview. So last week I shared the news that I had got a new website and I had worked with one of my amazing Academy members who is also a 90 day member. And he has helped design and create my new website, which I love. So if you haven't checked it out, do you go check it out. But I thought it would be great to have him on just to give some advice about sites. About some of those key things that you might be missing out on in terms of getting your customers who are viewing the site to actually convert, to become customers. Did I say customers to convert, to become customers? If I may, if I said that I meant prospects, you know, I meant, okay. So today I interviewed the lovely Ben Bellamy. Do you know what? I've just tried to read his bio twice, I messed...