5 Steps to Getting Started with Podcasting

In this week’s podcast we are going to be talking all about podcasting and how you can start your very own podcast! Here are all the things you should be considering if you want to start a podcast. KEY TAKEAWAYS COVERED IN THE PODCASTYou need to have an outlet to give your audience long form content. For example, a blog, podcast or videos.As a business owner, you need consistent content.Podcasts are great if you like to talk, as opposed to write – you have to like what you’re doing.Set yourself a length of time you are going to guarantee to yourself how long you will be consistent for.Practise talking to yourself and record it – see what it is like.We are our own worst critic, get someone else to listen to your first recording to check it.Think about what kind of podcast you are going to have.Don’t put too much pressure on yourself to have an interview for every single episode.If you are going to interview people and you want some great people on your podcast, it will take time.Will you do episodes or seasons? Think about consistency here.Think about the name of your podcast and your artwork.Google your name idea and search in iTunes and Stitcher – ideally you don’t want your podcast name to be the same as someone else’s!You will need an intro and outro to describe what your podcast is about.Intro script – summarise what your podcast is about and why people would listen to it. Needs to also explain what your listeners will getOutro – if you like the episode please like and subscribe or leave a review (Call to action)THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A podcast is a brilliant way to give your audience consistent, long-from content. There is a big process to it, but hopefully this episode has helped you to break down all the different things you need to consider when setting up a podcast. Having a podcast is very rewarding so it is all worth it!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content - 05:275 steps to getting your podcast started - 09:00The process of a podcast - 33:01LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil KingContact PhilBecci (show notes)DownloadAudacityWaveCaptiveTranscript below Hello and welcome to this week's episode of the podcast. How are you doing so for me, it's been a bit of a tough few weeks. If I'm honest, I think generally in the world at the moment we are going through a lot of stuff. It's very hard and heavy, and there's a lot of things going on that can really affect our mood. And unfortunately, I've had some pretty horrible news myself that has also affected my own, uh, mood of myself. So it's been tough, but do you know what I've sent an email out to the Academy members yesterday saying we need to bring more light into our lives and I need to bring some fun and easiness and enjoyment because I don't know about you, but I think I've got to this point in lockdown and I am done. I just want to go out for dinner.I feel like a child having a tantrum. I want to go out for dinner. I want to see my friends. I want to hug my family and I am now finding it quite tough, which is interesting because up until I don't know, maybe a couple of weeks ago, I was all right with it, really, I think. And I was really okay with it at the beginning when lots of people were nervous about it, whereas now I'm done and I want to travel. And the thought of not getting on a plane this year fills me with so much upset. I can't tell you because travelling is our worlds. That's what my husband's and I love to do. I love to stand on a stage and speak. And the thought that I can't do that again is really, really hard going, and, and with this other sad news on top, it's been a tough few weeks, but as I've said, I'm determined that I need to bring some fun and light and laughter back into my life.So I am trying so very hard to find so much gratitude and positivity of everything at the moment. So yeah, I just, I was conscious last week, that last except set, I'd probably send it a little bit rushed and a little bit, uh, not my usual self. So I just wanted to say that that might be the reason why, and I'm trying super hard to stay as positive as possible, which I hope you guys are too. It is a tough time and we are all struggling. So I am hopefully here to keep you smiling. My mum said to me the other day that if I get upset, then we know we've got a problem because I am known for being the happy jovial joke, making smiley person in my family. So, uh, that is what I'm going to continue to do while we are going through this tricky time.Also, in case you missed it and you do want some positivity and motivation, then do go check out [inaudible] episode, which was three episodes back ago. It was, uh, episode 120. It was so good. I got so many great comments about it. So if you are in need of some motivation, maybe I should go back and listen to it myself. Then do go listen to that. Anyway, let's get on with today's episode and I've decided that I'm going to dedicate today's episode to the subject of podcasting and starting your own podcast. Then let me explain why I want to do this because, well, one, I have done an episode on podcasting before, but that was a long, long time ago. Something like episode 19. I think if I remember, rightly I say, remember, rightly I obviously have not remember the number I went and checked it earlier and I forgotten, again, it wasn't a case of, I can remember what episodes I did walk, cause I honestly can't.I can barely remember what happened at arrogance. So I want, I haven't done enough set up for a long time, but to, as you may know, I have a 90 day programme where I work more closely with business owners who are trying to achieve and are achieving amazing thing in their industry. They're normally launching an online product or an online brand. And we go through a whole process of basically, how do they make sure they're getting seen? How do they get people on their email list? How do they then launch and sell the thing that they're selling? So something that's come up a lot recently is that a number of them have decided that podcasting is the way to go for them and that that's going to help them in the getting seen category. And obviously I have a podcast and I am a big fan of them.So in the process and the conversations we've been having, I've realised that more and more and more people are looking to start podcasts. So I thought, why not do a whole episode on talking about the things that you should be considering? If you want to start a podcast, now you might be sat there thinking, well, I don't want to start a podcast. Why do I need to listen to this? But as always, I am sure there are things that you can pick up in between even if podcasting is not for you. Consistent content Okay, let's get started now, first off, let me just remind you because I feel like I need to, again, I do it every opportunity and you're probably a bit bored of it, but why you need that consistent content. If you are sat listening to this podcast today, right now I am in your ears and you don't have a blog or a video series or live videos or a podcast or something where you are showing up on a very regular basis, ideally weekly, but it doesn't have to be, but you are not consistently showing up giving people longer form content.So I don't just mean your social media. Then I am telling you right now, and I would love you to come and challenge me on this, but I'm telling you, you need to be. So if you are sat there right now, thinking to reason, I don't need any of those things, then please, please come and find me, please come and DM me on your favourite platform and tell me what you do, because I'd like to find the exception to the rule. But honestly, I can't see. And I've yet to come across a single business owner that does not need some consistent content. So before the podcast, I had a blog, I was terrible at it. Okay. Hands up dreadful. I was inconsistent. I lacked the motivation to want to do it. I dabbled at writing it myself. I got copywriters to write it with me, telling them what's right, but generally was not a big fan.And you know what? No one read it. Well, I say no. And I'm sure a handful of people did, but hardly anybody in comparison to where I am with the podcast today. And it was torture. I hated the thought of doing it. I would sit staring at a blank screen and would have no idea where to start. And then I discovered podcasting and thought to myself, I've been told my entire life. I talk too much. Surely this has got to be one benefit when it comes to podcasting. So obviously the first thing I want to say is that you must have this consistent content. Podcasting might not be it, but the reason I chose podcasting over everything else was the fact that I do like to talk. And I hate to right now, as you will know, if you're on my email list, I write to you every Wednesday.And I wrote those, write those emails. You can probably tell by the typos, but as I've told you a million times, I hate writing. So that's why podcasting for me was so much better. And you know...